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19 May, 2020
TODAY'S HIGHLIGHTS
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  • Retail Reopening Guide Series Available from DEMA  |  READ 
  • New Social Media Images Available: Diving Trivia Questions  | READ 
  • Now is a Great Time for Learning & Sharing Your Expertise  | READ
  • Sign Up to Receive Marketing Support | READ 
As the U.S. federal government, states and local governments consider a post-COVID-19 economy, retailers are seeking ways to protect customers and employees, while safely reopening their businesses. DEMA's new Retailer Reopening Series includes guidance broken down into three phases: 
  1.  Reopening Phase I: Considerations for E-commerce, Contactless Curbside Pickup & At-home Delivery and other topics common to all phases of reopening
     
  2. Reopening Phase II: Re-opening with Social Distancing and Reduced Occupancy 

  3. Reopening: Phase III: The New Normal - Establish Protection, then Lift Restrictions

Phase I and Phase II are now available for download. Click through and access the guides today! 
During this time, it is critical that you are continuously communicating about your operation, talking about diving, and generally keeping customers and local divers engaged. 

The latest addition to DEMA's collection of shareable social media images to use during the COVID-19 pandemic is a series of trivia questions. 

Post these images on your business's Facebook or Instagram newsfeed and ask your followers to leave their answers in the comments below. Be sure to follow up by posting the answer or answer image later and giving a shout out to those who answered correctly.

DEMA has designed a collection of other images that have been specifically curated to help engage your social media communities during the COVID-19 pandemic. Click through to access and share this and other free images now!
The DEMA Mentorship Program epitomizes DEMA's mission; to bring businesses together to grow the diving industry worldwide. Now more than ever, dive industry professionals can benefit by learning from each other and sharing their expertise. Support like-minded professionals as we navigate these challenging times and help our industry not just survive, but thrive... apply today!
DEMA's Go Dive Now Marketing Digest email subscription goes out twice a month with marketing ideas as well as suggestions for social media and promotional content, using materials from the Go Dive Now Member Toolkit. 

Subscribe now to have content delivered directly to your inbox that can help you promote your business during the challenges of COVID-19 and as you navigate the reopening of your business.

TO SUBSCRIBE, click the link below and select "03. Go Dive Now Marketing Digest Providing Member Toolkit Support (generally two per month)."

Not a current subscriber? Subscribe to any of our mailing lists via the link below.
DEMA INITIATIVES
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2020 Q1 Certification Census Now Available
DEMA's Certification Census includes data on U.S.-based Open Water Certifications. Access the updated data today!  LEARN MORE
COVID-19 Resources
To help with the challenges businesses are experiencing due to the COVID-19 pandemic, DEMA has compiled a collection of resources available to the entire industry. Click through to find information and resources that can help your business during these difficult times.  LEARN MORE
Marketing Support
DEMA's Go Dive Now Advertising Campaign and Marketing Toolkit makes it easy and inexpensive for you to reach and acquire new customers. Log in to access your resources!  LEARN MORE
Connect with DEMA & the Diving Industry