Keeping you connected to key credit union news, events, and trends: August 14, 2019
In This Issue
Headline News

League Board Elects 2019-21 Executive Committee, Ushers in New Chair
The Louisiana Credit Union League's Board of Directors elected its executive committee following the conclusion of the annual meeting on August 1 in New Orleans. The following individuals will serve a two year term:

Sidney Parfait, Chairman
Post Office Employees CU

Steve Webb, 1st Vice Chairman
Neighbors FCU

Helen Delin, 2nd Vice Chairman
NAS JRB CU              

Connie Roy, Secretary
Meritus CU

Anna Suire, Treasurer
Section 705 FCU
 
Parfait take the reigns as Glen Beard steps down after serving for more than twenty years as Chairman of the Board.
Are You Marketing Your Loans Effectively?
At LCUL's Marketing & Business Development Conference, one of our breakout sessions will share the secrets being used by the top 100 credit unions to successfully market their loans. Join presenter Rory Rowland on September 18 & 19 and learn to...
  • Capitalize on the marketing advantage of 0% financing vs. conventional car loans.
  • Discover the words that sell
  • Uncover the 3 actions you credit union must take to get loaned out!
  • Receive a free rescue rate calculator which will help you to steal loans
Rory is excited to share case studies and tips to help you get loaned out!

Whichever your role, this year's workshop presents a wide array of sessions to help you succeed.  Over two days, we present you with five powerful general sessions from top industry experts that include 'Mini Marketing Audit' and Peer to Peer Idea Share.    
 
In between general sessions, choose your own adventure with these pairings of targeted breakout sessions:
  • Story Selling for Business Development - OR - Taking your Website from Boring to Beautiful
  • Marketing your Loans - OR - Maximizing your Social Media
  • Writing & Designing Great Copy - OR - Blowing the Doors Off Business Development
  • Advanced Sales Technique - OR - Increasing Member Retention
Room block closes this Friday so don't delay, Register Today!
2019 Convention Evaluation Deadline Friday: Your Feedback is Important!
Did you attend LCUL's 2019 convention? If yes, simply tell us how we did by this Friday and you could win a $100 Visa Gift Card!

Take a few moments and think back on your full convention experience. We rely on your input to help us continue to bring you the best convention experience possible!

2019 Convention Evaluation
FREE TODAY: NCUA Tech Expert Gives Overview of New Cybersecurity Exam Tool
LCUL is excited to bring you the 2nd in a series of free webinars on cybersecurity through our partnerships with TRGroup and the Vinod Chachra IMPACT Lab at Radford University:
 
The NCUA Automated Cybersecurity Examination Tool (ACET) and Common Errors
Wednesday, August 14, 2:30 - 3:30 PM CST
Presented by Ethan Meyer, NCUA Information Systems and Technology Subject Matter Expert

Click here to register!


Pelican Politics

Gallman Signs Joint Letter to Senate Armed Services Committee
The issue of credit unions receiving rent-free leases on military bases has been a hot-button for banks for years as they actively lobby for a change in regulations so that they can have similar access to these military installations.

Bob Gallman, LCUL President/CEO, has joined other League presidents and CUNA in sending a letter to members of the Senate Armed Services Committee. The objective is to get our message to decision makers ahead of the Fiscal Year 2020 National Defense Authorization Act (NDAA) Conference.

In the letter, they explain that the exemption is not guaranteed for every credit union but instead is negotiated between the base commander and the credit union. It also emphasize the inherent differences between the credit union mission and structure and the profit-driven model that banks operate under.

The House Armed Services Committee concluded its mark-up of the National Defense Authorization Act (NDAA) back on June 13.  As soon as word circulated that this amendment was filed, the LCUL advocacy team sent a letter to Rep. Ralph Abraham, member of the Senate Armed Services Committee, requesting opposition to this amendment. Due to pressure from the credit union industry, the amendment was never officially offered, and the NDAA passed committee without this language.

 When Congress returns in September, they will begin formally conferencing the NDAA FY 2020 bill.
Products & Services

CUNA President/CEO Jim Nussle to Speak
at Catalyst 2019 Economic & Payments Forum
One of the nation's leading advocates for the credit union industry will address Catalyst Corporate's annual Economic & Payments Forum during lunch on Tuesday, October 1, 2019.
 
Jim Nussle, President/CEO of the Credit Union National Association (CUNA), joins a lineup of forward-thinking presenters during the Economic & Payments Forum, scheduled for September 30-October 3 at the Omni Frisco Hotel, adjacent to the Dallas Cowboys World Headquarters and Ford Center practice facilities.

Click here for more information. 
News from CUNA Mutual

Last Chance: Register for Tomorrow's Virtual Discovery Conference for FREE
The virtual Discovery Conference is back and better than ever - conveniently available at your fingertips. It's happening tomorrow, August 15 so register NOW.

This year's event theme is "Know More. Grow More", and the conference is packed with fabulous speakers and valuable content to help credit unions jump-start their strategic planning.

There is no cost to attend, no travel expenses and no time out of the office. With sessions scheduled throughout the day, you can participate based on your own schedule - all day, or a portion of the day.
Have you Heard?

St. Tammany FCU Revolutionizes Mobile Banking with the Unveiling of CU Rollin'
In April 2018, St Tammany FCU launched a cutting-edge youth savings program aimed at children up to age 22, emphasizing increasing levels of account features as the children grow and become more financially responsible. The new program, CU Crew, is designed to foster a sense of financial independence among the youth savings and checking account holders, increasing levels of account features as the children grow and become more financially responsible.

The program was an instant hit with members, and over the summer the number of CU Crew members continued to grow, as crew members came in to make deposits and claim their rewards. By August of 2018, it was decided that St Tammany FCU would explore new territory with the CU Crew by voyaging into St Tammany Parish Public Schools.

A pilot program was born, with the same perks and rewards of the CU Crew, yet cleverly referred to as CU in School. In order to be able to reach more students in St Tammany Parish, ensure the CU in School program runs smoothly, and create a member experience for our youth that would be unforgettable, the credit union has transformed a school bus and is navigating their way through St Tammany Parish with CU Rollin' - the first local mobile credit union.

CU Rollin' is complete with 2 teller stations and a member lobby, all wrapped in an eye-catching design. There are built in benches, WiFi, air conditioning, background music, a fun and friendly atmosphere, and full access to member accounts. The acquisition and renovation of the school bus into CU Rollin' gives the credit union the ability to reach far and wide throughout the parish to provide the same products & services that members are accustomed to when they walk into a credit union office.
La Cap Financial Education Games Program an Overwhelming Success
In advance of the first day of school in Louisiana, La Capitol FCU provided an opportunity to school systems around the state to help educators teach financial concepts in the classroom. Under the program, financial education related board games were offered to teachers.
 
According to 2018 figures from the National Center of Education Statistics, nearly all public school teachers report using personal money to pay for classroom supplies. Teachers around the United States spend an average of $480 per year on their classrooms.
 
La Capitol FCU Senior Vice President of Sales and Marketing Leo O'Donnell said, "Our commitment to the financial well-being of our members isn't limited to the adults who walk into our branches or visit lacapfcu.org. We know that contributing to financial education of students in Louisiana will help make the state better. We want to make financial learning fun from an early age."
 
La Cap gave away ten types of board games that reinforce financial principles by promoting social interaction, financial literacy and appeal to a cross section of ages, five years old and older.
Pelican State CU Throws Financial Family BBQ Bash at New Jackson Branch
 On July 10, members of the Jackson community joined Pelican State CU to celebrate the Grand Opening of its Jackson branch's new location. Members, dignitaries, and special guests gathered during the ribbon cutting ceremony.

Members received exclusive access to Geaux-Yo and Louisiana Lemonade food trucks along with barbeque from Vine Brothers Quality Meats. The event was a family affair with music, games, a photo booth, and mascot Petey the Pelican. The credit union also gave away a grill!
 
Pelican State CU has been a part of the Jackson community since 2001. Branch membership has continued to grow over the years, and the credit union relocated to become the anchor of a new shopping center in April of 2019. 
 

Quote of the Week:
"The strength of a credit union is like that of a twisted rope...many times stronger than the small threads that compose it."
- John Sprunt Hill 

Louisiana CUs in Action: Share It With Your Members!
Educational Calendar
Upcoming Conferences & Seminars from your League:

August 22: Mortgage Lending Made Easy 
September 18-19: Marketing & Business Development Conference

Upcoming Teleconferences & Webinars from your League:
 
August 15:  E-Compliance Rules, Policies & Best Practices for Email, Web, Mobile & Social Media
August 20:  Reg E Series:
How to Handle Unauthorized Electronic Fund Transfers Under Reg E
August 21:  Call Report Series:
The Financial Statement Audit Process
August 22:  Developing the Right Strategic Plan for Your Credit Union
August 27:  Opening Donation, Memorial & Other Accounts for Nonprofit Organizations & Corporations
August 28:  IRA Series:
Top 10 Most Misunderstood IRA Issues: Turning Confusion into Confidence
August 29:  Effective Management of Credit Report Disputes: Completing ACDVs, AUDs & Correcting Joint Credit

For a complete listing of educational opportunities available from LCUL, visit the League website.
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(800) 452-7221   www.lcul.com