A look into the vulnerable supply chain of wild-harvested botanicals.
"The people out there digging now, many of them, the first time they went out digging was with their grandma or grandpa," says Michael McGuffin, president of American Herbal Products Association (AHPA). "They learned from the elders, they learned the best practices. It's just country knowledge: what time you harvest, how much you harvest, where you harvest, what you do after you harvest." Yet, while there's a long tradition, McGuffin bemoans, few young people today want to pick up the craft.