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Are You Creating
Strategic Memorability
TM with Your Promotional Products?
It's time to take your promotional products seriously! That means choosing them with intent not just because they're cheap, fun, trendy or any other adjective.
If you want your promotional products to have an actual marketing impact on your clients and prospects then you need to choose them with the thought towards creating a connection that is meaningful; what we call
strategic memorability
TM.
That means asking questions about your goals, target market, delivery method and call to action and more.
Once you have those answers, the process of choosing the right product will start to make sense!
If you are still wondering if a promotional product can be an effective marketing tool, check out this article in Forbes Magazine about the marketing value of promotional products.
And, when you're ready to start choosing promotional products to create
strategic memorability
TM, we're here to help:
619-697-2045
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