Virginia Beach has a new theme to help increase tourism — and Pharrell Williams is at the center of it.
Pharrell’s next big thing is the ad campaign “We’re Open.” Driving home the point in Virginia Beach that our hearts are open, our minds are open and our arms are open.
It all builds off Pharrell’s Something in the Water music festival. It was a success in its first year. To promote the festival, there will be two commercials and a new song by Pharrell called “Virginia.”
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