Greetings!

Thank you. Thank you for reading this newsletter. Thank you for being a client, colleague, referral source, or friend.

By now you have no doubt been overwhelmed by COVID-19 alerts, guidance and solutions. This month's issue of Ping® is not about that, but it's also NOT not about it, either.

Even with everything going on, now is NOT the time to "take your eyes off the prize." Now is exactly the time to refocus efforts on what works in your business, what you can improve, and what to discard. Hopefully you'll find something to make you smile, or use to improve your business.

As always, if there is any way the Adler Law Group can be a resource for you, don't hesitate to ask.
In case you need a smile.
From the excellent folks at the Chicago Tribune, this was the Headline in the print edition of the April 5, 2020 issue of the Business Section.

Apparently, in addition to affecting one's sense of smell, COVID-19 may also be impacting the ability to spell....
Upcoming Ivy Webinar

I'm excited to announce that I'll be participating in an upcoming webinar: Houzz Pro Resilience Webinar x David Adler // April 2020

Wednesday April 8, 2002
9:30am PST / 12:30pm EST.

Stay tuned for details.
What is an “Implied Warranty” and why do I need to disclaim it?

Designers frequently ask me: What is an “Implied Warranty” and why do I need to disclaim it?

An implied warranty is an assumption about the quality of the goods or services being purchased. An implied warranty can be either written or verbal and is generally considered effective upon the sale or purchase of the merchandise or services. Oftentimes with professional or creative services, disputes arise because there is difference in opinion about whether the deliverables meet expectations. That’s an issued of implied warranty.

Focus | Vision | Perspective | Passion

Focus : We help clients identify, protect and commercialize intangible assets to drive overall business value.

Vision : Since 1997, we have worked on the cutting edge of technology and digital business and marketing issues.

Perspective : Businesses face a confusing and dynamic set of legal challenges. Yet few can afford the highly-qualified and versatile legal staff needed to deal with today’s complex legal & regulatory environment. Adler Law Group was created to counsel clients across the interrelated areas of Intellectual Property, Technology & Business Law.

Passion : David Adler is widely recognized for his contributions to the entrepreneur community in major media outlets such as Fox Television, NBC, Chicago Tribune, WTTW and Inc. Magazine, as well as receiving accolades from peers including 8 years as an Illinois SuperLawyer in the area of media and entertainment.

Sincerely,

David Adler