Combining our recent ARCore and ARkit forecasts yields a holistic view of the mobile AR opportunity. The verdict: there are 505M AR-compatible smartphones this year, growing to 4.3B by 2020. How does that break down?
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Though they aren’t explicitly for AR, Google's new Pixel Buds (like AirPods) represent an alternate AR modality: sound. Ambient audio about one’s surroundings could be a prominent type of “overlay,” in addition to visual graphics. Is this a key part of Google's AR future?
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Apple has a short-run advantage, due to unified hardware and software, which drive ARkit compatibility. Google has the longer-run scale as ARCore compatibility cycles into the larger Android universe. Where else do they each exceed?
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What activities drive VR adoption? This is a key question as the industry fights to boost HMD sales. So we set out for answers. Virtual Reality Monitor reveals a mix of lean-forward and lean-back activities desired by VR prospects.
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Google is blitzing AR & VR, just like other tech giants. Last week at its Pixel 2 event, it unveiled several products along the immersive computing spectrum. We take a look at each one and then step back to examine the big picture.
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With emerging tech, history has taught that it's all about finding openings for business opportunity and gaps in the value chain. And that process is all about having a knowledge position. Against that backdrop, we offer
ARtillry Insights.
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