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This course will provide you with "need to know" information to develop an effective marketing strategy to help your business grow by attracting the right kind of customers. This highly interactive workshop will provide you with practical information and plans to help you properly position your company for success in the marketplace.
Topics include: Defining your unique value proposition, understanding your competition and how to position yourself for success, developing your brand, choosing the online and offline marketing tactics that are right for your business and fit your budget, and much more.
Seating is limited. Registration is required.
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Tuesday, September 26, 2017 6:30 pm to 8:30 pm
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Fairfield Cordelia Library
5050 Business Center Drive
Fairfield, CA
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Peter Drucker, a foremost expert in business and marketing, once said: "Nothing happens until someone sells something." Learning to be proficient at selling is one of the most important skills you will need for your business to succeed. This course will equip you with the information and processes you need to be successful at selling.
This highly interactive course will focus on how to generate new leads and how to successfully move those leads through the sales funnel until the deal has been closed. You will learn how to develop time and territory management, how to use a highly effective and repeatable sales process, and help you to overcome objections. This course will de-mystify selling, help give you more confidence, and develop a mindset to help you overcome the fear of rejection.
Seating is limited. Registration is required.
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Thursday, September 28, 2017 6:30 pm to 8:30 pm
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Fairfield Cordelia Library
5050 Business Center Drive
Fairfield, CA
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WEBINAR: Intro to QuickBooks - Parts 1 & 2
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Enhance your QuickBooks skills with an expert-led two-part online seminar. Part one participants will learn much needed bookkeeping terms to help you understand the differences between debts, credits, subsidiary ledgers, journals, etc. Part two participants will learn to create a company, set-up and use charts of accounts, create and produce invoices, track your payables, create a budget and estimates, and generate and understand financial reports.
Having an accurate, easily accessible set of books is vital for business. This course will allow the business owner to avoid common mistakes other entrepreneurs tend to make.
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Part 1
Tuesday, October 3, 2017
12:00 pm to 1:00 pm
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Part 2
Wednesday, October 4, 2017 12:00 pm to 1:00 pm
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Part 1 - First Steps: Learn the pros and cons of starting your own business and how to position yourself as a successful entrepreneur. We will share invaluable resources to take a new business through the nuts and bolts of starting your business including licenses and permits.
Part 2 - Business Planning: The second session will provide an overview of the business planning process and share a multitude of key information sources for developing your business plan.
You will also learn how to take advantage of the Small Business Development Center's free training and advising services for your new business, and more!
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Part 1
Tuesday, October 10, 2017
6:00 pm to 8:00 pm
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Part 2
Thursday October 12, 2017
6:00 pm to 8:00 pm
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Wednesday, October 18, 2017
2:00 pm to 4:00 pm
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First Floor Conference Room
501 Texas Street
Fairfield, CA
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