CDPG Connection
Wisconsin County Dairy Promotion Group News & Ideas
April 2018
Dairy Farmers of Wisconsin Launched April 10 th
The Wisconsin Milk Marketing Board has a new name – Dairy Farmers of Wisconsin. This initiative represents a new strategic mission, vision and identity more firmly aligning the efforts of Wisconsin’s dairy farmers to expand growth opportunities domestically and around the world.

There have been some questions surrounding the name change and next steps. The Wisconsin Milk Marketing Board, Inc. is still the legal name of our checkoff organization and we are doing business as Dairy Farmers of Wisconsin. As it becomes necessary to reprint or update signage please contact us to get the current logo. 
Important June Dairy Month Information
Be sure to add your County's event information to the promotional website. To add your information go to: www.wisconsindairy.org/jdmevent as soon as possible. 

"Hooray Wisconsin Dairy,” our 2018 campaign, pays special tribute to our dairy heritage with an iconic and memorable look that will be featured on print materials, throughout social media elements and inexpensive promotional items in the Cheese and Dairy Gear catalog. New items are being added to the catalog weekly so check back often. 

The celebratory summer event kit will include:
  • One large vinyl banner
  • Four signs to use on the road to help your customers find the way to the event
  • Six large yard signs with dairy facts and impact messages to help inform and educate consumers about Wisconsin Dairy
  • Six t-shirts for farm hosts or key spokespeople
  • 60 balloons to brighten the tables
  • 50 plastic aprons for servers
  • 300 postcards encouraging consumers to find delicious recipes online

To order this kit, email rgrunewald@wisconsindairy.org with the name and shipping address of the event coordinator. Limit one kit per June Dairy Month event. Order early, materials will be packed and shipped in early May.

Looking for additional promotional materials for your June Dairy Month activities, including flyer, poster and ad templates? The June Dairy Month Promotional Catalog is now available. The files are set up to allow you to enter your own information, but if you need support customizing these documents, please let us know.
Dairy Cares - “Kickin It with the Cows”
Run/Walk Events
Help out a good cause, the Children’s Hospital of Wisconsin, by promoting the 2nd Annual “Kickin It with the Cows” Run/Walk event at your June Dairy Month Breakfast. This fun, family-friendly event will take place on July 7th in De Pere. Features include chocolate milk, cheese samples, yogurt, ice cream, cows, calves, goats, face painting, a performance by the UW Marching Band and more. A “virtual” run/walk option is also available during May and June for those who cannot attend the race in person. All participants receive a t-shirt and other goodies.

For free event signage, fliers and a standup cow poster for your June Dairy Month breakfast, contact the event coordinator at event.chairman@dairycares.org .
Social Media Spot Light 
Here are some key promotional efforts Dairy Farmers of Wisconsin is utilizing for April:

  • April is National Grilled Cheese Month and we are celebrating all month long! Encourage your followers to create their own #grilledcheese masterpiece for the 2018 Wisconsin Grilled Cheese Recipe Showdown: http://bit.ly/2qgyTVt


Dairy Farmers of Wisconsin videos can easily be shared on social media and there are three new videos featuring dairy farm families across Wisconsin.
  • Dairy Farmers of Wisconsin: Never Stop Learning – There are many life lessons that can be learned on Wisconsin dairy farms. Large animal veterinarian and dairy farmer Jim Mlsna shares some of his wisdom. Video Link

  • Dairy Farmers of Wisconsin: The Risk and The Reward – Laura Daniels and her family put it all on the line to pursue their dreams of being Wisconsin dairy farmers. Video Link

  • Dairy Farmers of Wisconsin: Lasting Legacy – Ron and Zoey Brooks are fifth and sixth generation Wisconsin dairy farmers, respectively. They're also business partners focused on leaving a sustainable legacy for the generations to come. Video Link
If you have questions about this newsletter, would like more information, or have topic ideas, please contact Laura Wilford, lwilford@wisconsindairy.org or Brenda Murphy, bmurphy@wisconsindairy.org , 608-836-8820.