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EDUCATION SESSION #1096
Mastering LinkedIn for Personal Branding and Authority
Some say that if you are not on LinkedIn, you are not in business. With more than 610 million members worldwide, LinkedIn is one of the top social media tools for reaching new clients and driving more business.

Learn the basics to develop your own personal brand on LinkedIn; gain tips to make meaningful connections with peers in the industry, potential referral sources and prospective clients.

If you are already using LinkedIn, sharpen your skills as Bill McCormick, VP and LinkedIn Strategist at Social Sales Link, will explain how to create and publish quality content that enhances your authority.

Drinks and canapes will be served before and after the presentation, as you network with your peers.

Additional Information - Professional Headshots

Please register promptly; the first 30 members to sign up will have a headshot taken by a professional photographer for your LinkedIn profile.

Kindly donated by Butterfield, these photographs will be taken in a private room during the event, in the networking sessions before and after the talk. Digital downloads will be sent directly to your email. Touch-ups are not included.

To qualify for the headshots, please follow this link and leave your name against one of the times listed.
DATE
13 February 2020
TIME
5:00 PM Registration
5:30 PM Event Begins
The program will begin promptly at 5:30 PM ; please allow time to get through building security and to register before the event begins. Those arriving after registration has closed will NOT be admitted and will be subject to a "No-Show Fee" (see below).
Networking reception before and after session.
LOCATION
The Bank of N.T. Butterfield & Son Limited
65 Front Street
Hamilton , HM12 , Bermuda
PARTICIPANTS
Bill McCormick
Social Sales Link

Danielle Paynter
Moderator
Butterfield Group
HOST
Butterfield Group
If you have any questions about this event, please contact the Bermuda committee.

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100WF CAIA Charter Scholarship Application Deadline February 28, 2020
100WF members are encouraged to apply, and refer friends and colleagues interested in portfolio management to apply, to be one of ten 100WF CAIA Charter scholarship awardees. The CAIA Foundation will award ten scholarships, generously underwritten by PAAMCO, to women to pursue the CAIA Charter beginning with the Level I exam in September 2020. View Eligibility and Benefits and APPLY HERE .

BIOGRAPHIES
Bill McCormick
VP, Social Sales Link

Bill McCormick discovered the power of LinkedIn and social selling when he and his wife started their advertising specialty company in 2013. With only a handful of clients, he quickly became a student of social selling, discovering how to find leads and generate sales. Now, Bill’s passion is to take what he’s learned and pass that on to those in sales, helping them leverage LinkedIn to build stronger relationships, taking connections from the digital space to the face-to-face. In 2017 he started his own LinkedIn training company and began speaking within his own industry teaching advertising specialty salespeople how to better use LinkedIn. In 2018 he joined Brynne Tillman at Social Sales Link where he helps sales leaders launch social selling programs for their team, partnered with Brynne to develop the “Maximizing LinkedIn for Social Selling” video course, and is a regular contributor for the Social Sales Link blog. When Bill’s not in front of a group of people talking about LinkedIn or a computer screen on LinkedIn, he can be found next to his wife Sue and their two Brittany’s, Zack and Hannah.

Danielle Paynter
VP, Head of Business Development, Butterfield Group

In her role as VP, Head of Business Development, Wealth Management for The Bank of N.T. Butterfield, Danielle has overall responsibility for coordinating all business development activities for Private Banking, Asset Management, Corporate Banking and Custody in Bermuda. She has over 14 years’ experience in financial services, having held sales and business development roles in asset management, wealth management and legal corporate administration. She is Chairman of the Butterfield Wealth Council, Executive Committee Member of the Bermuda Chapter of the Alternative Investment Managers Association (AIMA) and Executive Committee Member of the Bermuda Chapter of 100 Women in Finance. Before joining Butterfield, Danielle was a Business Development Manager with HSBC Global Asset Management where she worked with a portfolio of institutional clients, identifying opportunities and coordinating the implementation of new products and investment strategies offered across the HSBC global platform. Danielle has also worked as a Relationship Manager within HSBC Premier where she managed a portfolio of high net worth individuals, identifying wealth management goals, designing asset allocation strategies and implementing risk protection strategies. Danielle is also known around Bermuda as a Banker by day and DJ by night and in her spare time, can be seen DJing at local events and parties, under the moniker “DJ PM”. She has also been recently accepted into the 2020 cohort of the Ignite Accelerator Program and is working on an entrepreneurial venture set to redefine local shopping in Bermuda. Danielle graduated from York University with a Specialized Honours B.A in Kinesiology and Health Science and has successfully completed the Series 7 General Securities Representative examinations.
ABOUT
Butterfield Group
Established in 1858, Butterfield is Bermuda’s oldest and largest independent financial institution. We are a full-service bank and wealth manager headquartered in Hamilton, Bermuda, providing deposit, cash management and lending solutions for individuals, business and institutional clients. We also offer wealth management services, composed of trust, private banking, asset management and custody. Our principal banking operations are located in Bermuda, the Cayman Islands, Guernsey and Jersey, and we offer specialized financial services to clients in The Bahamas, Switzerland, Singapore and the United Kingdom.

Our success has been built on a set of fundamental strengths: sound corporate values, a stable customer base, strong capital and liquidity positions and solid core businesses. Butterfield has earned a reputation for its reliability, integrity, security and confidentiality and is regulated by the Bermuda Monetary Authority (BMA) and listed on the New York Stock Exchange (NYSE), ticker symbol NTB.
100 Women in Finance
100 Women in Finance's more than 15,000 members strengthen the global finance industry by empowering women to achieve their professional potential at each career stage. Its members inspire, equip and advocate for a new generation of industry leadership, in which women and men serve as investment professionals and executives, equal in achievement and impact. Through Education, Peer Engagement and Impact, the organization furthers the progress of women who have chosen finance as a career, and enables their positive influence over pre-career young women.
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