The Reality of Brand Protection: 
How Physical and IoT Security Work Together
The Internet of Things (IoT) is changing the way we will interface with everyday objects. This includes the ability to determine if a product, part, or asset is genuine. Product counterfeiting and diversion affects every sector of commerce, and exposes people to fraud, injury and even death.

Although the IoT authentication revolution has begun, VeriTrace™ suggests a multi-level approach that combines both software verification and physical anti-counterfeit technologies.

Physical technologies in the form of labels, tapes and seals provide authentication tools applied to the container, package, case and/or pallet. 
OVERT TECHNOLOGIES
Overt features are easily authenticated with basic education and without the need of tools or readers.  
  • Intaglio Print
  • Color Shifting Inks
  • Holograms (OVI's)
  • Tamper Evident Void
COVERT TECHNOLOGIES
Covert features are not detected by the untrained eye. Some require only special training to authenticate while others require special tools.
  • Latent Images
  • Taggants
  • Microtext
  • Anti-copy Void
FORENSIC TECHNOLOGIES
Forensic data is the highest level of security for the product and package industry. Companies use DNA-based marking and authentication techniques to definitively assess an item's genuineness. This process may also involve more extensive, hands-on investigation.
Total reliance on IoT may be in our future, but brand protection of products and assets is most successful utilizing a multi-layered approach that combines software and physical anti-counterfeit technologies.

VeriTrace™ provides a host of security solutions to help both companies and governments protect assets.
Find out how VeriTrace™ can help protect your brand. 
VeriTrace | +1 513.202.0790 | info@veritrace.com |  www.veritrace.com