To persuade, motivate and influence customers, colleagues or stakeholders to sell your services, products, ideas or yourself, use the questions below as your road map. Please feel free to send this article to others and post on LinkedIn, Facebook, Twitter, etc.
If you would like a tailored keynote, professional development program or coaching to improve your presentation, personal presence, persuasion or communication skills please check out www.speakingcoach.com and www.arnoldsanow.com - If you have questions we have answers - Contact us anytime at speaker@arnoldsanow.com or 703-869-1881
Referrals Appreciated!!
------------------------------------------------------------------------------------
10 Ways to Persuade
Customers, Colleagues, and Stakeholders
In my professional development programs and coaching on presentation skills, one of the key areas we focus on is delivering presentations to persuade, influence, and motivate others.
Based on my book, "Present with Power, Punch and Pizzazz" and over 30 years of working with companies, associations and organizations on presentation skills, communication, personal presence, and relationship building, I have put together ten questions you must ask when developing a persuasive presentation.
To persuade, motivate, and influence others to sell ourselves, ideas, products and services we must be able to tell stories and create pictures in the minds of our customers to excite their imagination. A story can either be dull and uninteresting or it can come alive.
To put imagination into your story and increase your persuasion IQ, you must answer the questions below.
Make a list of your ideas, products, and services ' persuasive features and benefits. If you don't have a list, make one. Next to each feature and benefit, put the answers to the questions below. (a feature is a characteristic about your ideas, products or services and the benefit is the result)
1.
What's the
most dramatic statement
I can make about this feature and benefit?
2.
What's the
most arresting visual presentation
of this feature and benefit?
3.
What's
the most searching question
I can ask about this feature and benefit?
4.
What are the
most interesting success story or examples
I can give to back up the claims I make for this feature and benefit?
5.
Which are
my best, most impressively written testimonials,
the ones most likely to get attention either because of the person giving the testimonial or of what it says?
6.
What is the
most
dramatic action
I can perform to hold and impress my customers while dealing with this feature or benefit?
7.
What is the
most compelling logic
I can find in relating this feature and benefit to others?
8.
What is the
most effective demonstration
I can make of this feature and benefit?
9.
What
‘customer’ participation
can I devise, in this feature and benefit so that my ‘customer’ becomes part of the act?
10.
What
practical test
can I suggest for proving the validity of my claim for this feature and benefit?
You only get one chance to make a good impression. By putting some "zip" into your presentation, you'll become much more effective in persuading, motivating and influencing others.
-----------------------------------------------
Do You Want to Speak, Train and Coach for Money? Part-time, Full-Time or for Side-gigs?
Besides being a full-time speaker, trainer and coach, I have also helped hundreds of people start, build and grow their own speaking, training and coaching businesses. I will even license my training programs for you to deliver! Call now for more information at 703-255-3133 - cell 703-869-1881 or speaker@arnoldsanow.com -
Click link for more details and fees:
-----------------------------------------------
Programs and Services to help Leaders and Teams build a more positive, productive and profitable organization.
Click on link for details:
----------------------------------------------------
Click Link for information on
improving presentation skills
or see
www.speakingcoach.com
-------------------------------------------------
Want to Start, Build and Grow Your Own Part or Full Time Speaking, Coaching and Training Business?
------------------------------------------------------------------
Arnold Sanow, MBA, CSP (Certified Speaking Professional), is a speaker, trainer and coach who works with companies, associations and organizations to improve communication, interpersonal relationships and presentation skills. He has delivered over 2,500 keynotes, workshops and training sessions, a former adjunct professor at Georgetown University and is the author of 6 books to include, "Present with Power, Punch and Pizzazz" and “Get Along with Anyone, Anytime, Anywhere.” Successful Meetings Magazine recently named him one of the top 5 best "bang for the buck" speakers in the USA and he was rated as one of the top 30 Global Gurus in Communication by his peers.
www.speakingcoach.com
-
www.arnoldsanow.com
-speaker@arnoldsanow.com
--------------------------------------------------
