A lot can be learned about AR's opportunity by examining the tech giants tackling it. And the past six months have seen a flood of activity. To zero in on the most impactful moves, we’re releasing a (free) ARtillry Intelligence Briefing today. READ MORE

How will the app economy evolve around AR? It’s a key question given AR developer platforms like Facebook’s Camera Effects and Apple’s ARKit. With that backdrop, Tractica projects AR app development growth by type. READ MORE

We’ve long discussed Google's moves to counterbalance the decline of search volume in the smartphone era. Google Assistant and “micromoments” were one answer; Visual search and VPS will be the next.  READ MORE

We’re all excited for AR’s future, but are we jumping the gun in terms of timing and expectations? This was a question posed by Oculus chief scientist Michael Abrash at the recent F8 conference. His take: Though we have lots of AR-like experiences “full AR” is 5-10 years away. READ MORE

Leading off Issue 3 of AR Business News, Transformation Group's Shel Israel examines early experimentation with Apple's AR Kit. The quick take: there's lots of creativity out of the gate, and that will be further boosted by September's AR-centric iPhone 8 launch. READ MORE

In AR/VR early days, we’re learning a lot about consumers’ appetite and understanding. One phenomenon we’ve observed is that newbies grasp it right away, then quickly ideate other areas where it could apply.  READ MORE