By T.J. Miller, Governor at Large, Generation Next
SuperSprings International, Inc.
Every upfitter, manufacturer and reseller in the work truck industry collects data. Surely, every business that exists on the planet collects data. If you have a customer and know that customer’s name, you collect data. Think about everything you already collect: contact information, sales history, vendor scorecards, inventory quantities, vehicle specifications, website analytics, and more. Think about the granular data you are not collecting – the data you never knew existed until reading articles about Cambridge Analytica during Brexit, the 2016 election, and Facebook’s 2018 data investigation.