Tech giants have responded to mobile, social and visual trends by going on a mobile AR offensive. Recognizing their trajectory can inform decisions about filling gaps in the AR value chain and “skate to where the puck is going.” We break it down in an interactive presentation (slides & voiceover) for ARtillry readers. 

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Though a limited-time offer, we believe $399 is a price point that we’ll soon see across tier-1 VR. Meanwhile it could significantly impact sales, as the price is within the “sweet spot” for consumers’ willingness to adopt. READ MORE

Which VR headsets are users most interested in? And which platforms are developers most interested in building apps and games for? The answers to those two questions are not the same. Devs are all about openness... for consumers, it's about price. READ MORE

Facebook, Apple, Google, Amazon and Microsoft... they're all blitzing VR and AR (especially the latter). This can be seen in their announcements within the past six months alone. Focusing on their most impactful moves, we’ve released a free ARtillry Intelligence Briefing. READ MORE

Leading off Issue 4 of AR Business News, Transformation Group partner Shel Israel examines new innovations to the decades-old spreadsheet. Can AR transform data visualization? READ MORE

Subliminal messaging is any messaging that exists at or below the threshold of consciousness, according to Merriam-Webster. And there is, say researchers, virtually no doubt it works. So how long before subliminal ads become a thing in VR?  READ MORE