2018 New Mexico True Governor's Conference 
on Hospitality and Tourism

May 6-8, 2018
Mescalero, NM



Presenters and Panels announced!
Meet some of the industry professionals who will be sharing knowledge and experience at the 2018 New Mexico True Governor's Conference
Hotel and Tourism Sales
Taking the Lead - Keys to leading a successful sales team


Kristin McGrath
VP - Sales, Services & Sports
Visit Albuquerque

Ed Pulsifer
Director of Sales
La Fonda on the Plaza

Date: Monday, May 7
Time: 2:00 pm - 3:30 pm

When asked to lead an entire sales team with individuals possessing different communication styles and sales strategies, it can be difficult to direct the team towards success without the proper lead. In this session, some of the industry's most respected sales professionals will provide insight and direction on how to lead a sales team to generate more revenue and reach sales goals.
Takeaways:
  • How to identify the differences in approach to sales among your entire team
  • How to establish effective communication channels with the team
  • How to leverage the strengths of all team members so the team meets its goals


Early Bird Discounts end Friday, April 6
Hotel and Tourism Marketing
Social Influencers, the Travel Writers of Tomorrow


Marissa Le
Account Executive
The Waite Company

Florian Herrmann
Founder, CEO
Herrmann Global

Casey Messer
Influencer
KOB

Caitlin Jenkins
Influencer
Simply Social Media

Amy Tischler
Influencer
Simply Social Media

Date: Tuesday, May 8
Time: 10:30 am - 12:00 pm

As social media continues to mature and evolve, social influencers increasingly drive the interest and conversation for destinations around the world. This session will explore the increasing impact of social influencers and how to engage with the next generation of travel writers.
Takeaways:
  • Discover how social influencers are driving action in travel and tourism
  • How to source legitimate social influencers and identify the emerging "micro-influencer"
  • How to best engage with influencers to share the value and intrigue of your hotel/destination


Early Bird Discounts end Friday, April 6
Tourism/Product Development
Exploring the Future of the Visitor Guide


Amrita Gurney
VP - Marketing
CrowdRiff

Date: Tuesday, May 8
Time: 10:30 am - 12:00 pm

For years, the visitor guide has been a must-have for the leisure and business traveler. As technology and user behavior continue to shift, destinations need to reimagine the role of the visitor guide so DMOs can continue to promote all of the great tourism assets to the modern traveler.
Takeaways:
  • Understanding the media engagement and discovery habits of the modern traveler
  • How to build and publish the visitor guide for the modern traveler
  • Determining the proper distribution channels of the visitor guide for the modern traveler



Early Bird Discounts end Friday, April 6

BOOK YOUR HOTEL

Group rate ends 4/5
If you have not already had the chance to book your room at the Inn of the Mountain Gods Resort and Casino for the 2018 New Mexico True Governor's Conference on Hospitality and Tourism, now is your chance! The special group rate of $99 is only available until April 5!


Group Rate end Thursday, April 5

SPONSOR OR EXHIBIT

Do you do business with the hospitality and tourism industry in New Mexico?

Connect with decision makers and influencers in the New Mexico tourism and lodging industry by sponsoring or exhibiting at the 2018 New Mexico True Governor's Conference on Hospitality and Tourism!

Support the New Mexico Hospitality Association in our vision to become the No. 1 resource for New Mexico's hospitality industry by sponsoring or exhibiting at the 2018 New Mexico True Governor's Conference on Hospitality and Tourism!

Click here to see who attended last year's conference!
Thank you to our Sponsors!

Title Sponsor

Corporate Sponsors

Community Sponsors


Exhibitors
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