December 31, 2019 - Issue 19-53


Good Afternoon  ,

Relationships are fundamental to life. In fact, they define your life.

Solid relationships depend on real conversations. Two (or more) people, preferably face to face. Or at least in a live exchange by telephone, Skype, Zoom, WhatsApp, or whatever real-time tool you prefer. 

Text or email messages are  data exchanges,  not conversations. 

A conversation means real persons exchanging ideas in real time. One person speaks, the other responds within a few seconds.

Glassdoor recently named Celeste Headlee as having the #1 must-watch TED talk for every recruiter and hiring manager.  Here's that talk. It  offers ten excellent tips for engaging in meaningful and enjoyable (for everyone!) conversations. The video runs just over 11 minutes.

Some of Celeste's suggestions debunk some common advice you've probably heard. She discusses ways to show you're paying attention. She says: If you are paying attention, you don't need to do anything else to show you're paying attention!

Celeste says other hallmarks of good conversation include:
Honesty - If you don't know for sure, skip it, or admit you're not sure.
Brevity - Skip unimportant details. Nothing is more boring to your audience than dates, names, etc. that add nothing to your message.
Clarity - Think about what you'll say, and how you'll say it, so you make it crystal-clear.
Listening - Paying close attention to what others say - to learn, not to formulate a reply.
Prepare to be amazed!

You can learn more about Celeste here.

Enjoy Celeste's lively presentation, and think about what you can do to improve your conversations. 

Better conversations will improve your relationships, and that will improve your life!

Have a wonderful New Year's Day holiday. Make 2020 the best year yet for you!



John Stevens


Note: Archived issues of The Unity Community are available here.
--------------------------------------------------------------------------
 


Want to talk about an especially enjoyable conversation you've had recently? Or an annoying one? Reply to this message or go  here to discuss it on the phone - in a real conversation!


What do you like about  The Unity Community?
What would you like to see changed? 
Have suggestions for topics in future issues? 
Want to contribute something? It can be your work or someone else's.  I'll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you'd like to chat on the phone. 


How many copies of  The Unity Community do you receive?

Recently I reviewed my subscriber list, and noticed that many of you receive this letter at multiple email addresses. If you want that to continue, that's fine. If you'd like to receive fewer copies, feel free to unsubscribe from the addresses where you don't want it. Or you can just reply and tell me which ones you want removed and which ones you want me to continue to use.
 

How Will Your 2019 Results be?
Want 2020 to be Better? 
 
Imagine going to a unique networking event. At this special event, you find all your ideal prospects waiting to talk to you.

Our unique process can give you this kind of exposure on LinkedIn to the people you want to help!

We find and start conversations with your ideal client prospects. Then we communicate your value, and get them to schedule appointments with you...all on autopilot. This can happen for you! Learn how  here.  
 
 
When you join Smart Money Network's  Business Accelerator Platform, we:
  • Edit your LinkedIn Profile Page so it better attracts people in your market. 
(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients' lives better, it's rare! Most describe the merchant's qualifications and expertise. They say little about what he/she does to eliminate clients' pain.)
  • Search LinkedIn's hundreds of millions of members for the few thousand who match your ideal client profile. You define your best prospect for us. 
(Even if you can find these people manually, it will take hours away from your work with your current clients.)
  • Invite about 100 of these best prospects every day to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.
(Typically 15% or more. Currently over 45% of those I invite are connecting!) 
  • Deliver something of value to them from you, and then do it again! 
  • Begin a "drip campaign" of carefully timed messages, continuing to provide value. These messages give...give... give...and then ask. No pitches!
 
All of these messages come from you personally. We want and expect your input in developing them...unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We're always ready to talk with you about improving your messaging.
 
Want to "ripen" an opportunity with a direct personal message?  See a "hot" prospect you want to engage with your unique message? Take over the exchange manually!
 
Click here to learn how you can put this program to work for YOU!
 
P.S.  Unity Copywriting  can help you with other materials to engage your prospects  and  clients, and stay top of their minds.   Let's discuss  how these materials can help you with your marketing!


About John

Throughout a career spanning over 45 years my management style has been one of building teams to bring several competent people together to focus on a common objective. I noted early in my career that, in most organizations, there is an enormous amount of time, energy, and effort wasted by people working at cross purposes.

As I transition to life in the Argentine outback, my focus shifts from coaching to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to help business advisers of all stripes convey their message.

Contact Info
John B. Stevens, Freelance Copywriter
Phone:
814-590-3854

©  Unity Copywriting™ 2019 - Marketing Support for the Business Coaching Industry

Unity Copywriting
john@unitycopywriting.com