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Georgina Economic Development Updates
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Register Now for FREE Social Media Marketing Workshops.
Social Media has taken over and it is an essential part to any business. Understanding the different social media tools and its benefits are key to a business's launch and success. Join us for two evening sessions with Business Growth Guru, Liz Scott owner of Infinity Coach. Hosted by The York Small Business Enterprise Centre (YSBEC) in collaboration with The Town of Georgina.
Session #1 - Wednesday, May 2, 2018
Social Media That Sizzles - and How to Make it Happen!
6:00 p.m. to 8:00 p.m.
- Top 3 Ways to be successful on Facebook, Instagram and Twitter
- The most effective ways to use hashtags
- How to capitalize on "social influencers" to increase your brand awareness
- How to create a highly engaged social audience
- Social Listing Tools - what are they and how to use them effectively
Session #2 - Thursday, May 24, 2018
Straight to the Top Using Social Media!
6:00 p.m. to 8:00 p.m.
- What's Trending On Social - The Top 5 Picks for 2018
- SEO, SEM, PPC - What is the alphabet soup of social media
- Video - Facebook Live, Facebook Watch and the New Facebook Algorithm
- Google Places and how to rank on Discover Ontario, Explore Canada
- Google Accounts - is content still king?
FREE - Registration is required as space is limited
Or Call 1-877-464-9675 Ext. 71572
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Spotlight on Local Business - Buchner Manufacturing Inc.
 Left to right: Paul Copeland, Mary-Joy Williams, Scott Veale
Gerry Buchner was attracted to Georgina because of Lake Simcoe and the close proximity to the GTA. He decided to build a cottage here. After a few years of appreciating the community and its lifestyle, Gerry decided to move the family and business to Georgina. Initially the business installed siding & eavestroughing. When Gerry saw an opportunity to create better quality products for his customers he incorporated Buchner Manufacturing in 1976. With the help of his wife Rose and two sons, Andrew and John, the business grew as they transitioned the company from installations to solely focusing on the manufacturing of building products. As the company expanded Gerry focused on low risk and innovative improvements to his products, always keeping in mind the ease of the end-user: the installer. This allowed for steady growth of the company.
The original office in Pefferlaw is the headquarters with
multiple locations in Ontario including Newmarket, North
Bay, Owen Sound and Kingston. Buchner Manufacturing
offers steel and aluminum roofing, eavestroughing, soffit,
fascia as well as an array of products for the outside of the home including vinyl, wood and fibre cement siding. The company supplies products internationally to the United States, Europe, and Middle East.
Production has evolved in the last 42 years to include
more safety measures for workers and more automation
that reduces the negative impact of physical labour and
increases efficiency. Buchner Manufacturing is constantly
innovating their customer service model and increasing
quality control measures to continue their leadership
role in the industry. Buchner Manufacturing currently
employs over 100 workers with 42% having worked for
the company over 5 years and 32% having worked for the
company for more than 10 years. The dedication to their
staff has created a loyal and welcoming environment.
As the company matures, the vision for the future is to
broaden production and reaffirm themselves as industry
leader in developing innovative and quality building
products.
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Destination Ontario Online Packages Opportunity Spring/Summer 2018
For the 2018 spring/summer season, Destination Ontario will showcase unexpected hidden gems and surprising experiences to encourage families and friends to unearth their passions and go beyond the known. This is the perfect time to raise the awareness and profile of your experiential packages.
The opportunity to post criteria-based packages is available to industry partners free of charge. If you are interested in submitting a package for consideration, please do so by April 12, 2018.
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York Farm Fresh Association 1st Annual General Meeting April 10, 2018.
All members & future members of York Farm Fresh Association are requested to attend the 1st Annual Meeting since non-profit formation in December 2017.
Members will vote on their Budget, Elections for 2018 Board of Directors & Constitution. Opportunity to provide ideas on upcoming activities of the Association. Meet your board of directors and newly hired coordinator. Complimentary appetizers and refreshments.
Date: April 10, 7:30 p.m to 9:30 p.m.
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Georgina is Marking its 200th Anniversary in 2018!
To celebrate this important milestone, the G200 Planning Committee (comprised of
representatives from local non-profit organizations, service clubs, the business
community, media, the Town and members of the public) is providing local event organizers with G200 Branded Promotional Material to give to members of the community that attend your event.
Available promotional material includes pens, temporary tattoos, and stickers. By completing and submitting the
following form, event organizers will receive a quantity of each item, that can be picked up at the
Georgina Chamber of Commerce office located at
The Link at 20849 Dalton Road, Sutton. The Chamber's office hours are 9 am to 3 pm, Monday to Friday.
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New Year, New Improvements! Apply for a Community Improvement Plan Grant.
Lake Simcoe Arms Before and After Facade enhancements.
A Community Improvement Plan (CIP) is intended to improve a defined area within a community that has been identified as in need of revitalization. The CIP articulates a vision for Uptown Keswick, Downtown Sutton and Downtown Jackson's Point.
Click Here to view the application forms.
Please note the CIP Grants are only available for businesses within the BIA Boundaries.
Contact Sean Columbus if you are interested.
Economic Development Officer
905-476-4301 ext. 2330
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Economic Development Community Building Grant Application.
The objective of the grant program is to provide financial assistance for programs and events that serve to promote the Town of Georgina to markets outside Georgina, generate economic opportunities for the local business community and provide for the betterment of the Community. In order to take full advantage of the collaborative marketing efforts provided by the Economic Development & Tourism Division, applications should be submitted six (6) months prior to the event date. You can view the application by
Clicking Here.
If you are interested in applying please contact Cristina Liu via email
cliu@georgina.ca or call 905-476-4301 ext 2300.
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How To Be A More Resourceful Marketer
The problem with most marketing is that it not only feels inauthentic to the customer, it also relies on tired old tactics that do the opposite of what the marketer intended. It interrupts instead of inspiring, disconnects instead of delighting. We can do better.
How To Be A More Resourceful Marketer:
1. Pretend you have a marketing budget of zero dollars.
What would you do today to reach five new customers who would be thrilled to hear from you?
2. Stop looking over your shoulder at what your competitors or colleagues are doing.
Think about why you want to grow your business. What is your intention? What are you on a mission to do? Write it down.
3. Empathize with your customer.
Don't think of your customers as a homogeneous group. Think about one person who needs your product or service. Write down six things about him that are completely unrelated to your product or service. What did you learn? How does this change your marketing strategy?
4. Create your own definition of 'good marketing'.
What does great marketing look, sound and feel like? Can you think of some examples that made you want to connect more deeply with a business or brand? What did they do differently?
5. Think small - avoid speaking to the market of everyone.
What's the least number of customers you need to attract to build a sustainable business? Who are they? Where are they? Why will they be delighted to hear from you?
We don't have to be bound by industry standards and cookie cutter marketing formulas. We get to choose how we tell our story.
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Do you have any suggestions for our newsletter? Please let us know by emailing Sean Columbus
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Stephen Leacock Theatre Presents: Only Yesterday The Carpenters Tribute, April 7, 2018.
Come out and relive the music of The Carpenters with amazing costumes and dynamic onstage performance by Bruce Tournay and Heather Christine singing "We've Only Just Begun", "Rainy Days and Mondays", "Top of the World" and many more! Get your tickets today.
Click Here to purchase tickets.
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Georgina FanFest 3 April 7, 2018
Georgina FanFest 3 is going to be even BIGGER and BETTER than last year. Our FanFest is dedicated to film, graphic novels, comics, gaming, fan culture, and other related pop art forms. Its goal is to honour and celebrate the historic and ongoing contribution of fandom to literacy, art, and culture.
This family-friendly event is
FREE, and there is no need to register!
Activities include create-a-crown in Happily Ever After Land, Jedi training, LEGO construction, video gaming, a collectors' showcare, Littles Land for the young ones, hands-on tech toys, Super Friends community partners, and Closing Ceremonies at 2:00 pm.
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Gallery Fundraiser April 8, 2018
Celebrating great women of the past, present and future! Thousands of forgotten women artists (many of them Canadian!) wait in the wings to be escorted out of anonymity. This afternoon you will have the pleasure of meeting many of them in person.
Cost: $20
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OBIAA Conference April 15 to 18, 2018
Resilient and Real. OBIAA looks forward to welcoming BIA's to the 2018 BIA Conference at the Blue Mountain Conference Centre.
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Discover Georgina Show May 5 & 6, 2018
Everything You Need to Live, Work and Play in Georgina - All Under One Roof!
Mark your calendar for a weekend that showcases all the great things Georgina has to offer! The Georgina Chamber of Commerce is excited to announce the new Discover Georgina Show!
Date: May 5 & 6, 2018.
Location:
Georgina Ice Palace, 90 Wexford Dr, Keswick
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Georgina Farmer's Market Opening May 20, 2018. Running until Sept 30 from 9:00 a.m. to 2:00 p.m.
Vendors Wanted! Please send an
email to request your application.
The Georgina Farmer's Market features more than 30 vendors offering a wide range of local products including produce, meats, baked goods and home made products, from local vendors.
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Georgina by the Lake House Tour 2018 June 9th, 2018
This year marks the 5th year of the Annual Georgina by the Lake House Tour! Each year, eight fantastic homes are featured (with a great mix of both historic and contemporary).
Time: Tour runs 11:00 a.m. to 4:00 p.m.
Location: Pick up the actual brochure/ticket including map and addresses on June 9th at the Food Pantry
(20849 Dalton Road, Sutton), between the hours of 9 a.m. and 2 p.m.
Click Here
for more details and to purchase tickets.
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Red Barn Concert Series 3, June 10, 2018
This year marks the 3rd anniversary of the Red Barn Concert Series in Georgina. Featuring talent that is part of the Barrie Jazz and Blues Festival.
The concert is free and open to the public.
Date: June 12, 2018, 10:30 a.m. to 7:00 p.m.
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Yorkworks Sutton Workshops and Upcoming Events April Calendar
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