Selecting, Retaining, and Developing 
Executive Leaders and Teams


 February, 2018

Self-Promote or Stay Stuck -
The Five Steps to Self-Promotion
 
 
 
My father, who was in sales for 35 years, always said "nothing happens unless something is sold." Every day each of us is selling ourselves. We are either trying to persuade someone on a new idea, building our own executive brand equity, or working towards a promotion.
 
No matter what you do on a daily basis, you are selling. Working in an organization requires that you self-promote. If you don't self-promote, someone else will. The result is someone else will get the promotion you deserve.
 
Below are five steps to self-promote towards a promotion:
 
Step #1 - "It ain't bragging if you done It." - Walt Whitman. Let your accomplishments convey your authority. This is called Achieved Power. Stop being overly humble. Speak up. Voice your point of view. Take a risk.
 
Step #2 - Make others more successful and fulfilled. Helping others succeed creates a bond between you. They, in turn, will feel a positive obligation to return the favor. Ask someone the simple question, "What can I do to help you succeed?" Then listen and act.
 
Step #3 - Look forward to Monday, not Friday. Be passionate about what you do. Without passion you cannot influence those around you, because the act of influencing requires a person-to-person "transmission of energy." Find your passion. Talk about your passion. Be passionate.
 
Step #4 - Remember Woody Allen's adage̶: "80% of success is just showing up." Show up. Be present. Let your voice be heard and you will be seen as someone to know. In sales, it can take 5-10 "touches" before you close a deal. By continually showing up, people will welcome the opportunity to build a mutually profitable relationship.
 
Step #5 - Raise Your Hand for Tough Assignments. Anytime there is a difficult and challenging assignment, volunteer. Raise your hand. Turn-around a tough situation. You will be noticed, recognized, and rewarded.

BOOK REVIEW

"Quiet Influence - The Introvert's Guide  
to Making A Difference" 
by Jennifer B. Kahnweiler, Ph.D.
 
At times we provide a "CliffsNotes" version of a provocative and helpful book. Each book will include coaching notes to help you succeed. In this issue of Leading Ideas, I've chosen to review "Quiet Influence-The Introvert's Guide to Making A Difference" by Jennifer B. Kahnweiler, Ph.D.
 
Why is this book important?
 
Many of my executive coaching clients are introverts. Self-promotion for an introvert is very challenging, since just the idea is painful. However, I have found that many introverts can leverage their style to become exceptional influencers.
 
What is the main thesis of the book?
 
According to the author introverts can be high effective influencers and can use their natural style as a strength to make a difference.
 
In the book, the author identifies six unique strengths that can have a significant impact.
 
Strength #1- Take quiet time. Create structure and protect quiet time. Turn off devices. Exercise is an essential outlet for quiet time.

Strength #2 - Preparation. Gather information and insight. Take the slow and deep approach to influencing. Practice, practice, practice.

Strength #3 - Engaged listening. Find quiet places to have a face-to-face conversation. Ask open ended questions. Observe your own and the other person's nonverbal communication.

Strength #4 - Focused conversations. Set up space and times to have a conversation. If needed, repeat a message multiple times to get your message to stick. Prepare stories to be authentic.

Strength #5 - Writing. Know and adapt to your audience. Think about the needs, emotions, and wants of your audience. Attend to the craft of writing. Use step-by-step logic to make your case.

Strength #6 - Thoughtful use of social media. Take one step at a time to engage in social media. The three steps for influencing with social media are: 1. Think about your goal; 2. Engage in a limited number of social media outlets; 3. Focus on content by writing a blog.
Leading Research - 
Women and Self-Promotion

The research conducted in November 2013 by Barbara Annis and Associates along with Thomson Reuters and Women of Influence was the result of a survey of 326 senior women leaders across North America.

The results suggested that career advancement challenges were "in both navigating the system and accessing informal networks. The challenge is in self-promotion, advocating for themselves, and expressing their talents."

According to the research it is imperative to master the art of promotion to both get to the top and stay on top. Self-promotion is required to need to build strategic relationships. You can't get visibility across the organization without it.  Access to the informal networks in any organization that have power and influence is best accomplished through effective self-promotion.

Leadership Tips  
  • Sometimes it is better to "fire before you hire." If not, both the new employee and the company will suffer.
     
  • Be vigilant and persnickety about every detail of your executive brand.
 
COACH'S NOTE 
 
Self-promotion takes time, effort, and courage. For introverts particularly, self-promotion requires a disciplined and structured approach. However, self-promotion is a skill that can be learned. Becoming a self-promoter can catapult you to your next promotion.
  
In This Issue
Solving People and Management Issues

The Heller Group focuses on coaching for senior level executives.  We facilitate change within an organization that results in more effective leadership,  increased productivity, innovative thinking, and improved employee morale and retention.

Learn more about The Heller Group, Inc. at hellergroupinc.com.
Dr. Bruce Heller


Dr. Bruce Heller, founder of The Heller Group, Inc., has over 20 years experience consulting with managers and executives on executive education, leadership development, and organizational.   

 

He is an adjunct professor at Southwestern Law School. 

 

Dr. Heller is a consulting psychologist and member of the American Psychological Association Consulting Psychology Division. Dr. Heller holds a Ph.D. and Masters Degree in Education from the University of Southern California.  

 

Dr. Heller is the author of The Prodigal Executive-How to Coach Executives Too Painful to Keep, Too Valuable to Fire.   

 

 

Read the book.