Friday, January 17, 2020
Show-Day Exhibitor News
Welcome to the 62nd Toronto International Boat Show! 

The Show-Day Exhibitor Newsletter (delivered to your inbox every morning) is your link to the daily updates of what's happening during the boat show.  

If you would like additional members of your team to also receive the Show-Day Exhibitor News, please drop by the Show Office (Salon 103) and request that they be added to our distribution list. 
In This Issue:
  • 2020 Advertising
  • First Aid Procedures
2020 Advertising
Every year, the Toronto Boat show consistently delivers qualified attendees via comprehensive and encompassing marketing, advertising and public relations campaigns. 

In this first newsletter we provide a top-line summary of the campaigns including sample ads. As the show continues, we'll highlight some of the public relations and media results. 

So please stay tuned to the  Show-Day Exhibitor News!
PROVINCE-WIDE RADIO COMMERCIALS
15 commercials with a variety of messages are running on radio stations across Ontario. 

Click to listen to a few audio examples: 
Radio stations also provide PSA airtime to support our Charity Preview Day. 

TORONTO RADIO: 
30-second spots and traffic/weather tags plus giveaways with most of these stations on-air and online:
  • 680 News
  • 97.3 Boom FM
  • Q107
  • Sportsnet 590, The Fan Radio
  • TSN 1050 Radio
  • 98.1 Chfi
  • Jazz FM 91
  • Canadian Traffic Network (includes 18 Toronto stations)
  • 102.1 The Edge
  • Z103.5 FM
  • 99.9 Virgin FM
  • Kiss 92.5 FM
OUT OF TOWN MARKETS: More than 50 Radio Stations
Out of town markets across Ontario are a key component of the show's advertising - with extensive radio running in the following markets:
  • Bancroft
  • Barrie
  • Belleville/Trenton
  • Bracebridge
  • Brockville
  • Chatham
  • Cornwall
  • Georgian Bay/Parry Sound
  • Haliburton
  • Hamilton
  • Huntsville
  • Kingston
  • Kitchener
  • Leamington
  • London
  • North Bay
  • Ottawa
  • Owen Sound
  • Pembroke
  • Peterborough
  • Sarnia
  • St. Catharines/Niagara
  • Sudbury
  • Woodstock
TV, BILLBOARDS & CLOSED CAPTIONING
TV Billboards and Closed Captioning spots on CP24, Citytv and CHCH (Hamilton), between January 6-19.
  • CP24: Ad placements in the Headlines and Traffic boxes
  • Citytv: Breakfast Television
  • CHCH: Morning Live, News at 6pm and 11pm
     
10 BRIDGE BANNERS
over major Highways leading into Toronto.
(40' X 4' each)

PLUS:   
LARGE BILLBOARDS on 
  • Hwy 401
  • Gardiner Expressway
  • Don Valley Parkway
  • Allen Expressway
NEWSPAPERS & DIGITAL
Toronto Star Newsprint:
  • Quarter Page Ads January 6 - 20
  • Full Page Advertorial 'Boating is big business' January 2
  • Full Page Advertorial January 13 (see below)
  • A variety of promotional ads December 16 - January 26


Toronto Star Online:
  • TheStarMobile.com & TheStar.com
  • Custom content January 9 - 16
  • Sports & Point of Entry takeover placements January 17 & 20, 2020
Digital Ads: 
Extensive Online Digital Campaign, with targeted ads on thousands of websites in a variety of sizes

NEW THIS YEAR! 
TORONTO BOAT SHOW & GO PARTNERSHIP 
Toronto Boat Show and GO Transit have partnered to provide attendees an easy and cheaper way to attend the show. 

Consumers have been encouraged to take the GO-to-the- show with Toronto Boat Show & GO Combo Tickets, presenting it as a great way to save on  parking and avoid the traffic.

As our partner, GO Transit has been equally advertising this partnership via their website and social media feeds, providing tremendous promotion for the Toronto Boat Show. 

GO WEBSITE: Get to the Toronto Boat Show with GO! 

ONLINE ADS: 

160 x 60

728 x 90

970 x 250

300 x 250

BILLBOARDS, POSTERS AND SOCIAL MEDIA POSTS: 




SOCIAL MEDIA
Our social media platforms include Facebook, Twitter and Instagram. Budget has been allocated to complement posts, aggressively extending reach to much higher numbers of boaters and potential show attendees. 

We continue to promote the hashtag #TOBoatShow and encourage boaters, exhibitors and presenters to do likewise. 

Facebook: 
Fans/Followers increased by 35.8% to a total of 19K+ Page Likes 
2.3M Impressions, averaging 27,980 per post
14K+ Engagements, averaging 166 per post
 
Instagram:
40.5% increase in page followers, to a total of 2,532
2,696 engagements, averaging 1.22 engagements per follower








MAGAZINES & ONLINE
A variety of ads in consumer and trade print publications, with digital promos also running on corresponding websites for many.  
  • Boating Industry Canada (electronic)
  • Canadian Yachting
  • Classic Boat Magazine
  • Computer Boat Value Book
  • Georgian Bay Today
  • Great Lakes Scuttlebutt
  • Lake Simcoe Living
  • Ontario Sailor
  • Ontario Waterskier
  • Power Boating Canada
  • Muskoka Region (Weekender)
  • Barrie Advance
  • Orillia Today
  • Epoch Times Life Magazine (Mandarin)
EXTENSIVE PUBLIC RELATIONS
AND PROMOTIONS!
Throughout the next ten days we'll share updated results of our PR and promotion efforts! 
First Aid Procedures at the Show
If an emergency requiring paramedics arises, please alert any of the following and identify the location. 
  • Boat Show Staff Member
  • Show Office (416-263-3185)
  • Information Booth Staff
  • Lake Staff
  • Show Security Guards (at entrances, exits, roving)
We will radio paramedics and direct them to the location. 

If the situation is non-urgent, you can also direct the individual to the Show Office (Salon 103), where paramedics can meet them. 
quickQUICK LINKS
2020 Show Hours
2020 Digital Show App
2020 Digital Toronto Boat Show Guide
Daily Schedule of Events and Seminars
Lake Schedule | 2020 Interactive Floorplan
Online Promotions | Exhibitor Kit
Connect with us on social media
#TOBoatShow
 
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