Forty and Eco-Fabulous Theme Headlines Milestone for Iconic Personal Care Brand
(HAUPPAUGE, NY) - March 2018 - Desert Essence, one of the most beloved and best-selling natural personal care brands, celebrates a major milestone in 2018: its 40th Anniversary. Synonymous with sustainably sourced ingredients, the brand's vast portfolio of products is now enjoyed by generations of consumers. To mark its "Forty and Eco-Fabulous" status, Desert Essence will offer generous promotions on a wide range of its skin and hair care products throughout the year. Desert Essence will celebrate its anniversary at Natural Products Expo West,
March 7-11
, 2018 at the
Anaheim Convention Center, Calif.,
booth #2535.
Founded in 1978, Desert Essence has made its mark as a legacy brand, and as a certified B-Corp Corporation. While staying true to its core competency of utilizing nourishing and restorative plant- based ingredients such as Jojoba Oil and Tea Tree Oil, the company has stayed relevant in an increasingly competitive marketplace by offering innovative new products that offer solutions to today's consumers.
Desert Essence's legacy is far reaching. In addition to improving consumers' lives through natural personal care, the company donates a minimum of $10,000 annually from sales of its Blended Oils and Restorative and Balancing Facial Oils to Plan International USA's Because I Am a Girl Initiative, which improves the lives of girls through educational opportunities and resources in the world's poorest countries.
"Forty years is a monumental and exciting milestone for Desert Essence," says Christine Allmer, Desert Essence's Director of Marketing. "At a time when new brands are constantly entering the natural products marketplace, having success for four decades is a true testament to a formula that works: namely commitment to the highest quality natural ingredients and formulations, never wavering from our promise to sustainable sourcing, and truly listening to what our customers want."
Under the umbrella of Desert Essence's parent company, CountryLife, LLC, the company will continuet o expand into this exciting anniversary year ahead, reflecting on its beginnings, achievements, and plans for the future, including innovative new product introductions in 2018 of its new hair care, body care and dental care products. ...
