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When you can use your products as part of the exhibit build, or as the backdrop itself, then you can create a display that is unique to you.
When you can also use that to create an interactive display, you've created something that is completely memorable because it's engaging multiple senses.
At the American Institute of Architects' Conference on Architecture in Las Vegas, Benjamin Moore & Co. touted its Notable paint, which transforms any surface into a dry-erase board, by turning a wrap-around wall along two sides of its exhibit into a hands-on demo. Designers attached two black-and-white cityscape graphics to the wall along with containers of brightly colored dry-erase markers with "Grab one!" written below. Taking the company up on its clear invitation, passersby drew, doodled, and colored the massive mural. And if they weren't happy with their creations, visitors used nearby erasers to swipe and reapply.
Over the show's two days, the canvas transformed into a colorful collage. Better yet, it slowed attendees long enough for staffers to explain how the paint is a great idea for their office walls as well.
If you would like to submit information on a successful promotional marketing program or trade show exhibit you worked on with Lev Promotions, please e-mail the program information and a photo of the product to [email protected]. We will choose one to publish each month. This month's case study comes from Exhibitor Magazine online (https://www.exhibitoronline.com/topics/article.asp?ID=2941&catID=105).
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