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Class 42 gathered in Spokane for its Working with the Media seminar in December. Class members came in with skepticism and left with fresh hope, ideas, and the skills to forge new relationships with the media and ensure their stories are heard.

They enjoyed a top-to-bottom tour of The Spokesman-Review with Editor Rob Curley, endured the twinge of self-awareness as their mock TV interviews aired on the screen, and listened as members of the media spoke candidly about what they do, and how they do it. 
What class members said about their experience:
“I realized the importance of storytelling in swaying others and the importance of making the effort to reach others.”

“I think we often view the media as “the enemy,” and in many ways that prevents us from working with the media to get an accurate portrayal of our industries. From a leadership standpoint, I need to start encouraging a different mindset when it comes to the media and help figure out ways we can use it in a positive way.”

“I had no experience working with the media prior to this seminar, so it was a very good introduction to the topic. I left the seminar feeling like I would be comfortable contacting professionals in the industry to share my story.”

“I have a strong tendency to share facts and to quickly get to the point when trying to communicate with others. I also prefer others do this. After this seminar, I will take a step back and listen to others’ stories as well as try to come up with some of my own.”

“In general, I think a greater knowledge of the media will help me be a more effective person. The seminar gave me better ideas of how to use media to further a message.”

“Each of the presenters from news or print media reiterated that they want to hear our stories. It was a good reminder that we all have a role to play in crafting how our story is told and in educating the public about the importance of our work.”
Editor of The Spokesman-Review, Rob Curley, offers his perspective on creating relationships with members of the media.
Jennifer Mengarelli, marketing consultant with Farm Girl Marketing, offers feedback to each of the mock TV interviews.