Some companies build XR to check that box off their list, but without thoughtfulness to build something meaningful. And that leads to misfires that give a bad name to an already-challenged sector. This was one topic in a recent Street Fight Summit panel, moderated by ARtillry.
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Among speculative revenue models for consumer AR apps, advertising could hold lots of opportunity. But will AR's current niche status, low app count and short session lengths diminish ad inventory and advertiser demand?
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There’s lots of talk of AR’s ability to achieve operational efficiencies. But where are proof points? One unit of measurement is reduction in project time, and we've tracked a steady range of 15-45% from companies like Intel and Coca-Cola.
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What are XR investors saying and doing? And what signals does that provide to the rest of us for opportunity spotting? This was the topic of a recent Intelligence Briefing, and unpacked further in the latest episode of ARtillry Briefs.
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Enterprise VR is projected to grow to $3.8 billion in 2021. This is a much smaller share than enterprise AR, due mostly to VR's isolating form factor. But it will still be transformative in enterprise functions like collaboration and training.
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With emerging tech, history has taught that it's all about finding openings for business opportunity and gaps in the value chain. And that process is all about having a knowledge position. Against that backdrop, we offer
ARtillry Insights.
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