Downtown Community Development Corporation | (412) 235-7263 | info@downtowncdc.org
100 Fifth Ave, Suite 614
Pittsburgh, PA 15222





In this Issue:
Luxe Hair Salon - Making Dreams Come True

Two salons, a staff that continuously learns and having only been opened five and a half years, proves that Tamara Artnak is doing something right with Luxe Hair Salon.

"It has grown so fast and exceeded all of my expectations," Artnak said.

Artnak, owner and advanced master stylist at Luxe, has always wanted to open her own hair salon ever since she was a little girl. 

"It was all about the right timing and the right place just came along. I feel blessed," Artnak said.

Artnak works with both men and women to train them to be hairstylists and aestheticians. Artnak enjoys being able to train these individuals so they can become leaders in the styling community.

"I love teaching and learning new things," Artnak said. "I am able to send my staff to New York and Vegas in order to train. That's something I didn't have when I was younger so I am pleased to be able to do that."

Artnak and her staff keep up to date with the latest trends by attending various courses around the country. On Oct. 5, Luxe traveled to the TIGI Academy in Soho, NY, for a course on creative cut and color.

Luxe Hair Salon offers a wide variety of services from hair extensions to DMK exclusive facial treatments. For their full list visit their website at luxehairsalonpgh.com . Luxe also offers bridal packages that include hair and makeup. Artnak and her staff actually travel on location for bridal. 

"We've traveled as far as Hilton Head and Charleston, South Carolina," Artnak said. "We don't just travel around the Pittsburgh area but all over."

Luxe Hair Salon's second location will be officially open on Oct. 15 in South Fayette at 1001 Hastings Park Drive, Bridgeville, PA. The main location is located at 1365
Washington Pike, Bridgeville, PA. 

Artnak encourages people to come see their new salon and invite Pittsburgh into their salon for a great experience.

Artnak said, "We're a growing and experienced salon."

Visit their website at luxehairsalonpgh.com or check out their Instagram page to find out more information about Luxe.
Brick -and- Mortar  Holiday

Physical stores will be a crucial part of a strong holiday spending season.

According to the new Holiday Shopping Intentions Survey from the International Council of Shopping Centers (ICSC), holiday spending in 2019 will increase 4.9% from the previous year for a total of $832.3 billion. The average adult will spend $683 on holiday-related items. 

The study also found that 90% of U.S. adults plan to shop in-store for gifts and other related goods, and 97% of holiday shoppers plan to shop with a retailer that has a physical presence. Promotions will drive in-store visits, with over 60% of respondents saying that searching for deals encourages them to make more trips to physical stores. 

In addition, 82% of customers who pick up an online purchase in-store are likely to make an additional purchase while there. The survey also found that 87% of respondents plan to research online before going to stores, and 82% of respondents who have a mobile device will use it in-store to compare prices, get digital coupons and check inventory.

The majority of holiday shopping will take place between Thanksgiving and Christmas Day, with 86% of respondents planning to complete their shopping during that time period. Additionally, almost 60% of respondents plan to shop over Thanksgiving weekend, with that number jumping to 73% for millennial shoppers. 

Topping the list of items shoppers will purchase this year are gift cards (63%), apparel/footwear/accessories (55%), toys/games (48%) and food/alcohol (43%). Holiday shoppers planning to buy electronics plan to spend most on video games/consoles (53%) and smartphones/accessories (50%). For children ages 0-12, the expectation is that 92% will ask for toys this year, and for those ages 13-19 gift cards are the gift of choice (61%).

"Our annual Holiday Shopping Intentions Survey once again shows that consumers are not only optimistic about the upcoming holiday season, but also continue to favor physical stores when shopping for gifts," said Tom McGee, president and CEO of ICSC. "Consumers expect convenience and experience when shopping, which means that those retailers with a good omnichannel strategy will likely see success this holiday season."
Sephora Offers Classes And Makeup Series

Sephora offers a variety of skincare and makeup classes at their three locations in the city of Pittsburgh.

Sephora's three locations are located in Shadyside on Walnut Street, in Ross Park Mall, and in the South Hills Village.

Ellie Harward, Store Director, said, "We have a whole list of services that we offer on sephora.com ."

On the Sephora website, under the Happening in Store tab , you can find the entire list of events happening at the three different locations. Some services are offered at all locations while some are location specific.

At Ross Park Mall, Sephora offers a Perk Treatment by HydraFacial. This includes an exfoliant as well as a hydrating, pore-purifying treatment. This service is complimentary with a $75 same-day, in-store purchase.

Also in the Happening in Store tab, there is an abundance of classes and new makeup, skincare and haircare release happening at each store. Sephora also offers complimentary lash application to eye makeovers.

Sephora offers a Makeup Mini-series that is 15 minutes long and focuses on one aspect of makeup or skincare. They offer Brow Now, Find Your Foundation, Lash and Dash, Quick Lip and On-The-Fly Eye at all locations.

Harwick said, "We're absolutely developing locations." They are looking to expand Sephora further towards the Downtown area.

For more information on the Pittsburgh Sephora locations, you can go to sephora.com and check out the Happening in Store tab .
Black   Friday  Is Coming Soon, And Analysts Are Predicting It Will Be Bigger Than Ever

This year, America's most famous shopping day will fall on November 29, which is the day after Thanksgiving. And the experts at  Adobe Analytics are expecting retailers to pull in as much as $7.5 billion in just one day. That's an increase of more than 20% over 2018.

While Adobe Analytics is expecting online shopping to "hit new highs" over the holiday season, it also said that retailers will be grappling with a shorter holiday shopping period this year. There are only 26 days between Thanksgiving and Christmas this year, which works out to be  about a week less than the same period in 2018. 

Because of this, retailers could miss out on as much as $1 billion in revenue, Adobe Analytics said. This may cause retailers to start sales earlier than usual. Walmart, for example,  began its holiday sales online on Friday - about a week earlier than it did last year - and sales will start in stores on November 1. 

NPD analyst Marshal Cohen said that it's not only the shorter time period that retailers need to worry about. They are also likely to suffer from Christmas falling in the middle of the week, on a Wednesday, this year. 

"It takes the pressure of Super Saturday away," Cohen told Business Insider's Hayley Peterson in a recent conversation. Super Saturday is the Saturday before Christmas Day, when many shoppers dash to stores to make last-minute purchases - and possibly spend more money because of the time crunch. 

"Everybody sits there and says, 'Oh, I got a couple more days. I don't have to rush and fight the crowds.' That keeps people from fighting the frenzy, and the frenzy feeds the beast," he said.


How  Snapchat  Is Courting E-Commerce

Snapchat  has launched Dynamic Ads, a new advertising product aimed at retailers. Advertisers can now create ads using a variety of templates. The ads can sync to their product catalogs, and update in real time according to price changes and product availability. They can also "build 'always-on' campaigns that don't need constant updating." Dynamic Ads is part of Snap's ongoing strategy to compete with Instagram in the ad sector.