|
CVB Staff Attends Tech Tourism Summit
Learning from your peers can garner some of
the most beneficial
lessons out there - and such was the case for Santa Clara CVB staff at this year's DMA West Tech Summit. This annual gathering of
over 80 destination marketing organizations
in the Western United States was bursting with innovative presentations and case studies.
V.P. of Visitor Marketing & Communications David Andre and Marketing Coordinator Daryl Zape soaked in the presentations starting with with
a year-long study
commissioned by DMA West to evaluate the impact of DMO websites on their
local economy
. This study found that
DMO websites
are incredibly impactful in the visitor trip planning and decision making process.
|
