Winter light shows have evolved from creative displays of twinkling Christmas lights and carolers to upscale, kinetic artist installations and everything in between. These short-term attractions constitute a lucrative use of public gardens during their winter slow season, and bring in guests to enjoy the gardens in a new way at night, traditionally downtime. Because they are experiences perfectly suited to sharing through social media, they attract new awareness and new audiences for some of the country's oldest botanical gardens.
|