What Sets Shugoll Research Apart?

Shugoll News: On the Record

At Shugoll Research, we pride ourselves on offering big firm services with boutique firm attention. We are dedicated to building trust with our clients while offering our expertise, attention to detail, strategic thinking, and commitment to quality service. In this month’s newsletter, we highlight what sets Shugoll Research apart, and the numerous benefits of conducting market research at our Bethesda, Maryland location.

In Noteworthy News, we take a look at budgeting for innovation, corporate leadership for the next generation, and building brand trust in an age of cynicism.

As always, please contact me if you have any questions about the work that we do at Shugoll Research.

~ Merrill Shugoll

Take a Virtual Tour of Our Bethesda Facility

The right environment is crucial to the success of your research and Shugoll Research ensures it through the quality of our spectacular client suites. From the comfort of the seating to the ambience of the contemporary decor, it’s no wonder we’re ranked among the finest facilities in the world . But we realize that comfort goes beyond all that. We also attend to thoughtful details such as:

Providing your very own qualitative assistant to act as your go-to person, whatever your needs.
Offering business services and providing equipment rental.
Delivering convenient parking and mass-transit access.
Providing state-of-the-art technology with full redundancy.

For more information about our research facilities, contact us today!

Noteworthy News

The Right Way to Spend Your Innovation Budget

The marketplace is full of new ideas and innovations. This article, from Harvard Business Review , offers suggestions on how to make the most of your innovation budget in order to “win” in the marketplace.

Corporate Leadership for the Next Generation

Gone are the days of employee loyalty to a specific corporation. In order to pave the way for business growth and continuity for years to come, our recent blog article seeks to identify who these new corporate leaders are and what they value.

Building Brand Trust in the Age of Cynical Consumers

With recent data breaches and privacy issues, it has never been harder for companies to win consumers' trust. This recent article, from the American Marketing Association, provides a process to follow to gain brand loyalty.

What Sets Shugoll Research Apart?

Our specialized services include:

A dedicated staff of project managers and recruiting supervisors who are all seasoned market research professionals, and importantly, part of the Shugoll Research team for many years. That consistency and knowledge means that we not only know our market, but we know our clients. We are your partner, and we take that responsibility seriously.
Two facility locations in the Washington, DC Metropolitan area. Both locations are conveniently located on the Metro line.
Dedicated qualitative assistant assigned to only you and your team while you are at our facility.
Full-time IT Director to provide the expertise and support you need.
Triple-screening quality control to ensure your respondents are qualified and meet the particular articulation requirements needed for qualitative research.

In addition, we always offer the latest in technology such as:

Shugoll Spotlight Video offering HD video and audio with voice-tracking camera and close-up full-facial video reaction shots.
Shugoll Virtual Focus Group Platform for online video focus groups.

Shugoll Usability Platform offering PIP video recording of respondent as well as computer or mobile device screen.
Shugoll Streaming for high quality live streaming of your research.