Letting users search the world around them is the next logical step in organizing the world’s information, says Google. This is the thinking behind Google Lens' deeper integration in the Pixel 3. It's all about making visual search easier. We unpack strategic ins and outs. READ MORE
Facebook's primary ad revenue correlates to the time we spend in its walled garden. AR brings more ammunition to keep us there longer through visually immersive – and advertising-conducive – content to share with friends. How's it doing that so far and what's next? READ MORE
Real estate will benefit from the AR cloud in a few specific ways: Overlays for home specs, self-guided tours and visualizing decor to name a few. Spatial Canvas CEO Michael Park examines the opportunity, including expert interviews. READ MORE
Investors tend to have a good vantage point of emerging markets. Through requisite diligence, they see a lot. So how does that look for XR investors specifically? We got a glimpse during a recent AWE panel of heavy hitters. READ MORE
Funding to women-led XR startups is up, but still has a ways to go. The good news is that it’s trending upward, but the bad news that it hasn’t yet broken 10 percent of sector venture funding deals. What will it take to reach parity? READ MORE
Among XR sub-topics, UX and design are critical. And the timing is right to get together to share knowledge and best practices. With that thinking, the XD Immersive conference comes to SF in October. We have details and discounts for ARtillry PRO subscribers.  READ MORE
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