In the centuries before email existed, nonprofits somehow managed to successfully share their story, develop relationships, send a compelling message, and drive contributions. Looking back, it seems hard to believe that over the years, nonprofit brands evolved, reputations grew and communication between nonprofits and the communities they served took place without the support of technology.
The presence of email has been a true game changer
Think of the days of writing letters, publishing and mailing reports, and placing individual calls to stay connected with key influencers. The time and cost was staggering. And then along came email!
