Multi-player AR continues to improve, as shown in Apple's keynote this week. Though early, it could accelerate AR adoption via network effect, social connections and collaboration. But it's not a silver bullet. We examine. READ MORE
Among AR use cases, shopping could have the most economic impact. AR is already used in e-commerce and product visualization like IKEA and BMW. But could it do even more in brick & mortar? The numbers indicate that it will. READ MORE
Google, Apple, Amazon, Facebook...what are they each doing in XR? More importantly, what does this mosaic of investment and innovation tell us about the trajectory and velocity of immersive computing? READ MORE
Where’s the quantifiable proof that VR is adding value to consumer shopping? For one, Lowes reports that consumers have 42 percent greater product recall from demos done in VR. READ MORE
How is AR developing as a retail shopping tool? And how are retailers and brands executing apps and campaigns? The answer is slowly… but they’re on the right path according to a panel at AWE. We unpack the takeaways. READ MORE
As the XR industry continues to develop ways to accelerate consumer and enterprise adoption, it's all about gaining knowledge and network. With that backdrop, VRX 2018 comes to San Francisco in December to examine XR's commercial impact. READ MORE
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