Ohio Beef Your $2 Checkoff Update February 2018

The Ohio Beef Council (OBC) engages with Ohio's producers and consumers to strengthen the demand for beef with the goal of maintaining the profitability and growth of Ohio's beef industry.

Are you w ondering exactly how your dollars are being used? This newsletter highlights a few of the ways that your Checkoff dollars are working to help the beef industry.

ProStart Burger Battle Returns:

Building on the success of the Burger Battle contests in 2017, the Ohio Beef Council partnered with the Ohio Restaurant Association's youth education program ProStart, to host another installment of the contest at the 2018 state culinary finals held February 24 and 25. A total of 14 teams, featuring over two dozen aspiring chefs from high schools and career centers across Ohio gathered to showcase their creativity, skill sets and knowledge. Judges from Wendy's, White Castle, Michael Simon Restaurants, The Rail and many more organizations from across the Midwest evaluated contestants on dozens of criteria.

The winning team from Normandy High School in Parma, Ohio created an Asian-influenced Bahn-Mi burger. Check out all the amazing entries here.

Beef. It's What's for Dinner. For Two!

Valentine's Day is a chance to celebrate with your loved ones and what's more meaningful than a home-cooked meal, especially beef! OBC partnered with four food bloggers to create recipes that can be made for couples to celebrate the holiday or any date night in general. These recipes ranged in terms of complexity and cost to help meet a variety of consumers' budgets and skill levels.

In only a few short weeks, the blog posts have reached well over 1 million consumers online through social media and the bloggers' posts. See their beautiful creations here.

Ohio Beef Council Gets Tasty:

One of the most popular forms of video is the "Tasty" style, which features simple to follow, short recipes that keep audience members captivated. OBC staff developed a recipe for two that was promoted prior to and during Valentine's Day. The video, the first installment of its kind from OBC, was viewed almost 100,000 times across all digital platforms. Watch the video below!

Steaks for two!

Beef. It's What's For Dinner Partners with Instant Pot:

In an effort to meet consumer demand for quick and easy recipes, National Cattlemen's Beef Association, a contractor to the beef checkoff, has established a relationship with Instant Pot®, manufacturer of the multi-use pressure cooker that's become one of the fastest selling home appliances. Now Beef. It's What's For Dinner. recipes can be found on the Instant Pot website and shared with its million fans on social! In addition, a cook's tip has been added to many recipes that have been triple-tested and can be easily made in a pressure cooker on the Beef. It's What's For Dinner. website. This partnership helps position beef as a top protein choice for consumers using Instant Pot®, the number one selling pressure cooker on Amazon.

Google Advertising Campaign:

Consumer traffic to BeefItsWhatsForDinner.com, the checkoff flagship website, is outpacing previous year's performance with more than 3 million visits since its relaunch in October 2017.

One of the key drivers is the strategic use of Google Search Advertising, executed by National Cattlemen's Beef Association, a contractor to the beef checkoff. Search advertising works year-round to prominently position BeefItsWhatsForDinner.com when consumers are actively seeking information about recipes, beef cuts, nutrition and production topics. The team recently launched a new campaign to help educate consumers on beef's nutritional profile and strength benefits, and will work to send consumers directly to the nutrition hub featuring checkoff-funded research, tips and recipes.

Checkoff investments focus around several main priorities:

Research

Promotion

Foreign Marketing

Consumer Information

Industry Information

Producer Communication

Click here to learn more!

Do you have questions about your beef checkoff?

Feel free to ask questions or provide insight about what you what to be kept "posted" on by completing the "Contact Us" form on the Ohio Beef Council website.

Quick Links

Ohio Beef Council

Ohio Beef Council

10600 US Highway 42 | Marysville, OH 43040

614-873-6736 | www.ohiobeef.org