Your $2 Ohio Beef Checkoff Update May 2018

The Ohio Beef Council (OBC) engages with Ohio's producers and consumers to strengthen the demand for beef with the goal of maintaining the profitability and growth of Ohio's beef industry.

Are you w ondering exactly how your dollars are being used? This newsletter highlights a few of the ways that your Checkoff dollars are working to help the beef industry.

Celebrating Cinco De Mayo with Beef:

OBC partnered with five food bloggers to create beef recipes that can be made for families to celebrate the holiday or any other weeknight. These recipes ranged in terms of complexity and cost to help meet a variety of consumers' budgets and skill levels.

Check out all the delicious creations here: https://www.ohiobeef.org/recipes/lets-taco-bout-beef

Building Knowledge and Relationships:

Five Ohio food bloggers recently traveled to Denver, Colorado for two days of hands-on learning with the Beef. It's What's for Dinner Culinary Team, NCBA Staff and local farmers and ranchers. This pasture to plate experience provided expert level insights into ways to better prepare and photograph beef as well as share information on cattle production with the blogger's readership of over half a million consumers.

Beef Virtual Reality Makes its Debut:

OBC attended the 2018 Ohio FFA State Convention exhibiting all the available checkoff resources to teachers and students. Attendees could view the brand new Beef360 application which displays virtual reality videos from operations all over the country. These videos share information about cattle production, safety, nutrition and care in a format that is cutting edge.

Blogging for Memorial Day:

One of the biggest consumer concerns when purchasing beef is their lack of confidence when grilling steaks. OBC partnered with lifestyle blogger Lydi Out Loud to help her followers get the perfect grill every time. In addition to the grilling quide, Lydi shared information about safe food handling and fun recipes for the ultimate cookout.

Check out the guide here: https://lydioutloud.com/how-to-grill-filet-mignon-to-perfection/

What Sustainability Means to Beef Producers:

For beef producers, sustainability is about being a caretaker to the animals, the water and the land. It's about being a good neighbor and community leader while staying profitable at the same time. Find out how the checkoff is helping producers across the country practice sustainability and measure success on their farms. Learn more

here.

BQA Certification Surpasses the 20,000 Mark:

More than 20,000 people have earned Beef Quality Assurance (BQA) certification since the online training modules were relaunched on Feb. 1. The BQA program shows how common-sense husbandry techniques can be combined with scientific knowledge to raise cattle under optimum conditions. The free program helps producers capture additional value from their market cattle and much more.

Checkoff investments focus around several main priorities:

Research

Promotion

Foreign Marketing

Consumer Information

Industry Information

Producer Communication

Click here to learn more!

Do you have questions about your beef checkoff?

Feel free to ask questions or provide insight about what you what to be kept "posted" on by completing the "Contact Us" form on the Ohio Beef Council website.

Quick Links

Ohio Beef Council

Ohio Beef Council

10600 US Highway 42 | Marysville, OH 43040

614-873-6736 | www.ohiobeef.org