The Ohio Beef Council (OBC) engages with Ohio's producers and consumers to strengthen the demand for beef with the goal of maintaining the profitability and growth of Ohio's beef industry. 

Are you w ondering exactly how your dollars are being used? This newsletter highlights a few of the ways that your Checkoff dollars are working to help the beef industry.
Pressure Cooker Posts:

The Ohio Beef Council (OBC) has joined in on the pressure cooker trend that has reemerged across the United States. In March, with the help of lifestyle blogger Lydi Out Loud of Columbus, Ohio, OBC shared a short rib recipe with tips and tricks to get the most out of your pressure cooker. Lydia has a diverse following unique to many of the current OBC blogger team members, so the beef message will now reach new consumers. The recipe has reached around 100,000 consumers digitally and will continue to be shared over the next several months.  


OBC's effort to help increase beef use in pressure cookers is part of a larger nationwide campaign with the pressure cooker company, InstantPot, and the Beef. It's What's for Dinner brand. View the Beef. It's What's for Dinner Recipes on the InstantPot website here
BEEF 510:

On March 3rd, OBC partnered with the Department of Animal Sciences - OSU and OSU Extension to offer an educational program focused on the evolving beef marketing landscape. Nearly 50 attendees had the opportunity to learn from representatives of Tyson Foods, National Cattlemen's Beef Association, OSU Extension, OBC, Ohio Cattlemen's Association and OSU Wexner Medical Center. In addition to gaining valuable insights, attendees received certification in Beef Quality Assurance.


To be added to the email list for information on future educational events, please contact Emily Henes at ehenes@ohiobeef.org. 

Free Printed Materials Available to Producers:

In 2017 ohiobeef.org received a much-needed face lift along with an update to functionality and features. One of the features available to all producers and beef advocates in Ohio is the online store. This store contains all available print materials in circulation. The materials range from recipe collections to youth education with everything in between. Place your order today if you have an upcoming consumer event or for distribution at a local-point of sale.

Printed Materials Store

Understanding the Importance of Protien:

As people age, getting the right amount of protein becomes increasingly important to fight off diseases like sarcopenia (loss of muscle mass). One benefit of including beef in the diet is its ability to build and maintain muscle.



Learn more from this beef checkoff-funded study here

Cattlemen's Beef Board Elects New Chair:

Joan Ruskamp from Dodge, Nebraska, was recently elected by fellow Cattlemen's Beef Board (CBB) members to serve as CBB chairman in 2018. The vote came during the 2018 Cattle Industry Annual Convention in Phoenix, Arizona. Joan and her family have been in the cattle business for many decades. Joan is also an active beef advocate and engages with consumers through social media and in-person events across the US.
 



Get to know more about Joan!


 
Checkoff investments focus around several main priorities:
   
Research
Promotion
Foreign Marketing
Consumer Information 
Industry Information 
Producer Communication 


Do you have questions about your beef checkoff?

Feel free to ask questions or provide insight about what you what to be kept "posted" on by completing the  "Contact Us" form on the Ohio Beef Council website.

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Ohio Beef Council
10600 US Highway 42 | Marysville, OH 43040
   614-873-6736 | www.ohiobeef.org