Your $2 Ohio Beef Checkoff Update August 2018

The Ohio Beef Council (OBC) engages with Ohio's producers and consumers to strengthen the demand for beef with the goal of maintaining the profitability and growth of Ohio's beef industry.

Are you w ondering exactly how your dollars are being used? This newsletter highlights a few of the ways that your Checkoff dollars are working to help the beef industry.

Burger Weeks Return:

The Ohio Beef Council (OBC) partnered with media companies in all major Ohio markets to sponsor burger weeks. Cincinnati Burger Week, July 16-22, with over 60 participating restaurants and Cleveland Burger Week, July 30-August 5, featured over 50 restaurants. Partnering restaurants feature unique burgers at a discounted rate to encourage consumers to visit various locations and try new burgers. Restaurants have reported elevated sales, some doubling or tripling their average rates. Consumers were encouraged to visit multiple restaurants during the week through a passport contest where winners could receive the ultimate grilling package.

There are more Burger Weeks to come! Dayton Burger Week is August 6-12 and Columbus Burger Week is September 24-30. Encourage folks to attend by sharing information in the links below.

http://daytonburgerweek.com/

http://614columbus.com/events/614-burger-beer-week/

Celebrating Independence Day with Beef:

OBC's team of food bloggers created a variety of grilling recipes that inspired readers to celebrate the 4th of July with beef. These five recipes ranged in price points and skill level to give readers a chance to find a recipe right for them. These delicious looking creations will be used throughout the warmer months to inspire beef use on the grill.

Check out all of the delicious recipes and follow along here: https://www.facebook.com/ohiobeef/photos/pcb.1940807339265586/1940781072601546/?type=3&theater

Ohio State Fair Promotions:

OBC worked in the beef barn at the Ohio State Fair to run the BEEF. IT'S WHAT'S FOR DINNER store and The Cattlemen's Country Club Miniature Golf Course. OBC also offered virtual tours of ranches and feedyards with their virtual reality googles in the store area. There were multiple educational stations set up for fairgoers to come in and learn about the beef industry. These stations included information about beef cuts and parts, checkoff dollars and misconceptions about hormones in beef.

Burger Battle:

OBC hosted the annual Capital City Burger Battle at the Ohio State Fair. Nine teams of Ohio ProStart students competed for the title of champion burger. The students with the top three burgers received scholarships and cash prizes. Throughout the competition the OBC grilled and prepared a variety of steaks for the fairgoers to sample while they observed the competition.

Checkoff investments focus around several main priorities:

Research

Promotion

Foreign Marketing

Consumer Information

Industry Information

Producer Communication

Click here to learn more!

Do you have questions about your beef checkoff?

Feel free to ask questions or provide insight about what you what to be kept "posted" on by completing the "Contact Us" form on the Ohio Beef Council website.

Quick Links

Ohio Beef Council

Ohio Beef Council

10600 US Highway 42 | Marysville, OH 43040

614-873-6736 | www.ohiobeef.org