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September 27, 2019 / Volume 29, No. 12
PLEASE SCROLL DOWN TO BOTTOM FOR GREETER AND OPENER SCHEDULES SO THAT YOU CAN CALENDAR YOUR RESPONSIBILITY
THANK YOU
goop
sk8er boi
Rotary International District: 7980
District Governor: Jack Solomon
Club President: Karen Kleine
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September 27, 2019
Opener: Robert Hauck
Program: World Affairs Seminar students:
Madelyn Cardenas, Federica Nagar, Sandra Tello and Marley Lopez-Paul will be be telling us about the recent World Affairs Seminar to which we sponsored their attendance. The topic was: The Promise and Perils of Social Media
Greeters: Cohen, Garten, Lindsay
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LAST WEEK'S GUESTS: two weeks ago
Glenn Van Deusen - speaker
Dennis Wong - Rotarian
Sara Philpott - guest of Tom Lowrie
PLEASE WRITE GUEST NAMES AND AFFILIATIONS REALLY CLEARLY. LEGIBILITY COUNTS. THANKS.
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Glenn C. Van Deusen,
President & Founder of Van Deusen & Levitt Associates, Inc., spoke to Westport Sunrise Rotary at the 7:30AM breakfast meeting on Friday September 13, 2019
Emotional Attributes Drive Business Growth and Success
Glenn Van Deusen, President and Founder of Westport based Van Deusen & Levitt Associates (VDLA), a brand strategy and design advisor, offered us an overview of the process he employs to assist client companies in strengthening their brand, growing revenues and building stronger businesses.
He, like the abundance of consumer marketing professionals living in this area, started his career at Procter & Gamble. He also held positions at Bausch & Lomb and Saatchi & Saatchi, and he has been a part of more than one start up.
A brand is a "perception, a promise, and a reassurance" Van Deusen stated.
It creates an image of the individual products and of the organization behind them. It tells consumers why its products will make them more satisfied and happier, both rationally and emotionally.
VDLA believes that strengthening begins by understanding "What makes you, as a brand, so special?"
He pointed to Ritz Carlton, which he called "consistent, uncompromising." They really know their customers. They routinely create powerful customer experiences. They stoke emotions - something reason and logic can't explain.
Staying at a Ritz Carlton "Makes me feel good about myself."
Employees of the most admired brands can often articulate what makes them special in a single word: For Apple it is Innovation, innovation that drives the development of cool end products. For Disney, it is Magic, the magic of their parks. For USAA, it is Service.
To help us understand how his firm works Van Deusen discussed Bethpage Credit Union. It is Long Island based, the 16th largest credit union in the US, and the largest in New York, with $8 billion in assets.
BCU was performing well, member satisfaction was high, and the business was growing. The object of the assignment was to enhance an already strong brand.
It had built its messaging around its rational attributes - rates, fees and locations. "Built to Give You More" was their tagline. What was missing was the "Why," the essential emotional connection to its members.
VDLA was called in to identify that link. They conducted employee interviews and ran member focus groups to determine the relative importance of some 30 criteria members might use to determine, first, what they deemed important - most to least - in driving their ongoing business, while a second cut ordered the same attributes as they bear upon members recommending the credit union to others.
Some attributes were rational - number of branches and ATMs, and the quality of their mobile app. Others were more emotional - service quality, responsiveness and commitment to the member.
They used their proprietary Emotional Brand Analysis
®
software to derive a combined ranking of drivers vs. attributes.
They found that attributes the client deemed most important, and had built their messaging around, were the rational, but that came out as the lowest rated, while those they thought less important, the emotional, were the more member preferred.
With this VDLA helped BCU reposition their business and create a new image and new messaging, using "We care about what you care about" as their new tagline.
The result was membership growth of 32 percent over next 12 months.
To stand out you have to get one thing across clearly. Who are you? what do you stand for? what makes you unique? what makes you the best choice? How do you express that?
(Roy Fuchs)
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dave wins wine
eileen playing the part of sign holder
GO WESTPORT UNCORKED!
speaker glenn van deusen
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WSR WESTPORT UNCORKED MEETING NOTES
SEPTEMBER 23, 2019
Greetings!
This will recap last nights meeting. We have ONLY 6 weeks to being it in!
Our goal is $50,000 in revenue: Sponsorship $27,000, Tickets $23,000
Important note:
ONLY 5 weeks to 11/1 ad CLOSE; 11/8 print; 11/15 hand-out, 11/12 event!
Westport Uncorked KICK-OFF Fri, 9/27 at VFW Hall! Let's jump-start!
Sponsorship. George reported $2,000. No change from last week.
Karen, Eileen, George, Marty: 1 on 1 to confirm last year sponsors return.
WHAT'S NEW? KEGM team will get WSR excited: new opportunities!
Tickets. Bob advised he and June will distribute tickets Fri, 9/27.
Printing. NEED J-PEG TODAY. Michael confirm w Marita. Jeff/Roy URGENT!
need to set-up site. Vesna offered to Co-Chair book layout w Roy, Michael.
Today is 5 weeks before 11/1 print CLOSE; 6 weeks to GO TO PRINT.
Cory. Jeff recapped conversation w Cory and Michael. So far we have:
~ NEED further discussion re simplify order form. Maybe a simple write in.
~ We have 5 weeks. Wine list always late. Increases our printing costs.
~ New idea! Display 4 24x30 posters ALL WINES AVAIL Liquor Locker.
~ Cory request LL on yard signs. We re-use, not possible. See above posters.
Christine. Michael to set-up ONLY Cory, Jeff, Christine, Michael meeting.
Music by Josh! Great News! Michael confirmed Josh to do his first year style +
Desserts. Give your connections to Mike Hibbard. Goal is 600 pieces (100
from 6 vendors). Placement card on dessert table, comp business card ad.
We need all WSR focused on Sponsors + Tickets. This is only Mike to do.
Operations. No update this week.
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Nick's Notes:
September 24:
As there was no meeting last Friday, I went for a stroll with some Y's men. They should call themselves the 'Wise' men. They appear to know so much. However, this morning I realized the secret of being wise. Read the NY Times.
Did you know that Hurricane Dorian blew some birds to Nova Scotia? The Earth is frequently exposed to extraterrestrial matter? 40,000 tons land on the planet every year. According to the NY Times, enough to fill 1000 tractor trailers. Who needs landfill?
The food company Kraft Heinz's stock has plummeted 51 percent in the past year. That's partly because Rotarians are putting less ketchup on their eggs, I've noticed.
Also you will have read that Thomas Cook is going/has gone out of business, leaving folks stranded all over the globe. Alas. Changing times. My late wife's grandmother used to take Mary and other family members on these wonderful trips and cruises. St Petersberg. The north cape (wherever that is), all arranged by Thomas Cook, the tickets came in posh wallets.
Our next WSR meeting, at least temporarily is closer to home for me, so at least I'll use less gas. Doing my part to save the planet. And I've cut down on ketchup (Tomato sauce, in Europe)
NRC
September 17:
When my sister Priscilla visited me from England some years ago, she concluded that America was a 'foreign country'. After living in this foreign country for over fifty years and having just got back from two weeks in England doing very little but delighting in seaside country walks I
must agree. Not better. Not worse. Just different.
In most towns, it seems, there are at least two independently run charity shops like Oxfam, Cancer Research and the like.
Banks are closed on Saturdays. The post office can change your dollars.
The highways (motorways) cater to trucks (lorries) from all over Europe.
You can buy fresh baked bread, meat and fish from local shops, over the counter.
There are at least six daily national newspapers, many can be read for free in the cafes that are attached to most big supermarkets.
You can buy wine and spirits there also (as you can in Florida).
Access to small town beaches are completely free.
Public footpaths, many thousands of years old, allow access to remote farms and fields.
'thank you very much indeed' is a-common phrase, but the yankee phrase has caught on. They are are answered by 'you're welcome'
NRC
Anyway, neither better or worse. Just different.
I'm glad to be back and I guess that I feel more American than English these days.
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September Birthdays
Jack Mullen - September 8
Anil Nair- September 15
Mike Hibbard - September 23
Martin Mossakowski - September 28
Ted Freedman - September 29
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JOIN ROTARY AND CHANGE THE WORLD
(VIDEO)
(sourced by Dennis Wong)
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IDENTIFYING PROSPECTIVE MEMBERS FOR OUR CLUB
Think of your contacts, acquaintances, friends and family members who might qualify for membership in the Club. It's not necessary to know whether they are ready to join Rotary.
Professional Contacts:
Consider your supervisor, current and former colleagues, acquaintances from professional associations and people you have done business with recently.
Service Contacts:
Consider neighbors, community leaders and acquaintances who have volunteered with you on Rotary or non-Rotary events or service projects.
Community Contacts:
For example:
Medical Professionals, Real Estate Agents, Financial Managers/Planners, Religious Leaders, Lawyers, Business Consultants, Accountants, Veterinarians, Non-Profit Professionals, School Administrators, Social Workers
Have a name?
Send it in with some contact info.
jbcohen27@gmail.com
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On the
first Saturday of each month, two Rotarian's are assigned to deliver and serve meals to the homeless at the Gillespie Center. Please contact
Bruce Paul
bruce.a.paul@gmail.com
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9/7/19
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Mark
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Mathias
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9/7/19
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Joe
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Watson
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10/5/19
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Arlo
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Ellison
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10/5/19
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Joe
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Renzulli
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11/2/19
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Marty
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Berger
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11/2/19
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Katie
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Augustyn
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12/7/19
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Abby
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Safirstein
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12/7/19
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Terence
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Gibbons
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1/4/10
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TBD
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TBD
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1/4/20
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TBD
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TBD
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2/1/20
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TBD
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TBD
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2/1/20
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TBD
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TBD
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3/7/20
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Vesna
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Hermann
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3/7/20
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4/4/20
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Jack
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Mullen
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Jack.Mullen@summerstreetre.com |
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The Crier includes the
"Club Calendar", where the upcoming Club events are listed. Please submit event information to: jbcohen27@gmail.com
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Sunrise Rotary Club members serve as greeters and deliver the openers at the Club meetings on a rotating basis. If a member is unavailable on the assigned date, it is essential that he or she find a replacement and submit the name to:
jbcohen27@gmail.com
Greeters
2019
Sept Cohen; Lindsay; Garten
Oct Zielinski; Jaffe; Flug
November Burger; Herman; Gibbons
December Safirstein; Lowrie; Senturia
January Renzulli; Hill; Looney
February Masumian; Wong; McCarthy
Meeting Openers
September 6 Bruce
13 Flug
20 Lowrie
27 Hauck
October 4 Lavielle
11 Press
18 McCabe
25 Wong
November 1 Senturia
8 Sa'Couto
15 Mombello
29 Cohen
December 7 Lindsay
14 Safirstein
21 Wetmore
28 Gibbons
Programs:
August 30: New member bios
6 Sep Liz Wong & Ron Holtz. Rotary membership
13-Sep. Glenn Van Deusen. Branding
gvandeusen@Vdla-inc.com
20-Sep. Marci Klein. 3Dux Design
27-Sep. new members - Paris Looney and ?
Westport Sunrise Rotary Club Board Meetings
Usually the first Tuesday of the month 5:30-7PM in
Town Hall Room 201. All are welcome.
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Rotary's commitment to Service Above Self has been channeled through the Avenues of Service, which form the foundation of club activity. Club Service (Fun, Fellowship and Fundraising)
Club Service focuses on strengthening fellowship and ensuring the smooth functioning of Rotary clubs.
Vocational Service (Four-WayTest)
Vocational Service involves club members serving others through their professions and aspiring to high ethical standards. Rotarians, as business leaders, share skills and expertise through their vocations, and they inspire others in the process.
Community Service (Charitable Giving and Hands-On)
Community Service is the opportunity Rotary clubs have to implement club projects and activities that improve life in the local community.
International Service (International Projects and PolioEradication)
International Service encompasses efforts to expand Rotary's humanitarian reach around the world and to promote world understanding and peace. It includes everything from contributing to Polio Plus to helping Rotary Youth Exchange students adjust to their host countries.
New Generations Service ( Rising Young Voices)
New Generations Service recognizes the positive change implemented by youth and young adults through leadership development activities such as RYLA Rotaract and Interact club service projects, and creating international understanding with Rotary Youth Exchange.
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President: Karen Kleine
Past President: Eileen Flug
President Elect: George Masumian
Secretary: Yvonne Senturia
Treasurer and Sunrise Rotary Foundation President: Jeff Cohen
Membership Chair: June Getraer
Program Chair Co-Chairs: Jane Ross and Katie Augustyn
Hands On Co-Chairs: Bruce Paul and Rob Hauck
Charitable Giving Chair:
Helen Garten
Youth Services Co-Chairs: Justin Phillips and Holly McCarthy
International Chair
: Abby Safirstein
Rotary International Foundation Chair: Joe Renzulli
Member at Large: Mark Soboslai
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| Editor/ Photographer |
Jeff Cohen |
| Reporter/Photographer |
Roy Fuchs |
| Columnist |
Nick Clarke |
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Place article copy here. Be sure to make the articles short and concise as people tend not to read much more than a couple of paragraphs. Place article copy here.
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