In business or in life, we depend on technology for literally everything we do. In advertising, we are bombarded with the promises of technology whether our car, phone, computer household appliances, ordering at McDonald's, or whatever. People wait in line for hours to be the first to purchase the latest and greatest.
I am not against technology, by any means. I use it daily in almost everything I do. The key is to put it to use to make life better or make your business more profitable. Before buying, we need to ask the questions: How can I use this to my advantage? Is it really right for me and my business? Will it really do what it claims?
As we used to say many years ago: We want to be on the cutting edge of technology and not the bleeding edge. Sometimes waiting until it is proven or until those who just have to have it not matter the price are satisfied. Many times, prices will drop once the latter demand is satisfied, and in technology, that usually takes only a few months.
Most of us have only so much money. Using it wisely will make it go a lot further. From a business standpoint, what is my return on investment? How will it get me more customers? How will it improve my bottom line? Technology for technology's sake is good for those who have nothing better to do with their hard earned money. The rest of us use technology because it is beneficial to do so.
