We’re heading into yet another busy holiday season. Are you prepared?
During the holidays, people are brought together through shared traditions, emotions, and symbols. This creates a common language, breaking down other potential barriers to communication. In that sense, you can open the door to meaningful business and brand relationships.
But you need to go in with a plan. Many companies simply proceed one holiday at a time—transitioning smoothly from jack-o-lanterns to pumpkin pie.
Do you know if that’s the best approach for you?
Halloween might not be a big deal for everyone; your customers might just be looking forward to the kids coming home for Thanksgiving. In that case, you could lose out by spending a whole month on spooky ads instead of skipping ahead to the familial appeal of Turkey Day.
Maybe your audience isn’t focusing on the holidays at all; maybe they’re already thinking about 2020. Instead of emotional holiday messaging, you could be providing personal and professional resources for the year ahead.
It’s still essential to get to know your audience, rather than applying a one-size-fits-all strategy with the hope of appealing to everyone equally. Another trick is to try segmenting your lists. This can save you money and prevent people from seeing messages that don’t connect.
If you want to make sure you have a holiday marketing strategy that will resonate with your key demographics, contact us!