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I need to gain more visibility for my company
If You Build It, They May Not Come!

Remember that saying in the movie Field of Dreams, and I'm paraphrasing here, "If you build it, they will come."? It was actually, "If you build it, he will come." Well, you get my drift, don't you? If you have a great idea, and then invent a fabulous product or service, do customers automatically purchase? I've worked with a lot of clients these past few years, who think if they have a great product, everyone will want it. But, here's the catch. They don't understand the value or purpose of marketing, branding and public relations. If no one knows about you, your company, your product, or your service, how will they even know that you exist? Here's a short primer on why you should develop a marketing strategy before you even develop a prototype.
 
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How to Write an Effective Press Release

When it comes to writing press releases, most people don't have a clue what to write. They have a tendency to use braggadocious verbiage rather than sticking to the facts. I know most of you probably think press relations isn't even necessary but I'm here to tell you that it should be a key part of your overall marketing strategy.
 
Now with online journalists, bloggers, plus the traditional newspapers, magazines and journals now having an online presence, you have a plethora of choices where to get publicity for your product or service. So, it can be a maze to navigate. And, if you haven't had any press relations training at all, the task can be daunting.
 
I've developed a resource that will help you write better press releases. Click the link below to get my FREE white paper, "How to Get More PR With Less Effort." 
Special Offer: Press Relations Primer

A little confused about how to get started utilizing public relations as a integral strategy to promote your products or services? Sign up for a FREE 30-minute press relations coaching session. We'll discuss your specific goals and objectives and answer any questions you may have about your press relations approach.

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