If You Build It, They May Not Come!
Remember that saying in the movie
Field of Dreams, and I'm paraphrasing here, "If you build it, they will come."? It was actually, "If you build it, he will come." Well, you get my drift, don't you? If you have a great idea, and then invent a fabulous product or service, do customers automatically purchase? I've worked with a lot of clients these past few years, who think if they have a great product, everyone will want it. But, here's the catch. They don't understand the value or purpose of marketing, branding and public relations. If no one knows about you, your company, your product, or your service, how will they even know that you exist? Here's a short primer on why you should develop a marketing strategy before you even develop a prototype.
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