Maximize the Impact of Your Message
by Rachel Mouton, iFunds & GiveSmartOKC Manager
As Ben Franklin once said, “Either write something worth reading or do something worth writing about.” While we can all wholeheartedly agree you’re doing something worth writing about, are you writing something worth reading?

If you didn’t respond with a confident ‘yes’, let’s take a moment to break down your communications strategy:  
What is your message?
Each of your communication pieces should have a goal that serves to meet one or more of the Triple A’s of Marketing:
Awareness (a feel-good story to motivate others to support your organization)
Action (a call to action for help with volunteers, donations or spreading the word)
Appreciation (a big thank you!)
Who is the message sent to?
Your message should be tailored to your intended audience. A good practice is to segment your donor base to be more strategic about your communication pieces. For example, you wouldn’t want to send something about IRA rollover gifts to someone who is 30. 
How are you communicating?
Just as your goal should be to have a diverse donor base, your methods of communication should be diverse and strategic to your audience. For example, a print media campaign is probably a better choice to promote the IRA Charitable Rollover than a social media campaign.
When to communicate?
While you always have an open avenue of communication through your website, you should have a well-structured and written communication plan for each year. This plan will ensure that you meet your goals for connecting with donors. 
Is it working?
Last, but most assuredly not least, track the results of your communication. Determine what goals and metrics are important to your organization and ensure that you have a way to measure the impact of each communication method you use. (Want some ideas about meaningful metrics, click here!)
Your Give Smart OKC dashboard includes a graph that shows how many visitors have viewed your profile. If you want to improve your numbers, consider implementing some of the strategies provided here !
Like your website, your Give Smart OKC profile provides a continuous opportunity to communicate with donors. Be sure to update and share this tool frequently. If you need assistance with accessing your account, please contact me at 405/606-2918. 
Upcoming Events
Give Smart OKC : Profile Update Session II
Take the opportunity to freshen up your GiveSmartOKC profile for fall!
1 - 3 p.m. @  Metro Technology Centers
Registration closed.
Give Smart OKC : Build Your Endowment
Join us at 11:30 to find out how you can use GiveSmartOKC as a development tool to build your endowment.
Register here .
Save the Date for These Upcoming Events!
Oct. 15: 50th Birthday Party & Endowment Distribution Event
Join us for our 50th birthday block party and check distribution event. Pick up your endowment distribution and party with us like it's 1969 with drinks, appetizers, a DJ and door prizes!
Tuesday, October 15, 2019
4:30 - 6:30 p.m. |   @OCCF  
Attire of the era is encouraged.
For more information, contact  Jennifer Meckling  at 405/606-2951.
Sept. 20 - Oct. 13: The Musical Swings
Take a turn on the set of 10 musical swings and create the sound of a piano, harp, guitar or vibraphone. When you sync with nearby swings, you'll be making music!

When? Sept. 20 to Oct. 13.
Please help us spread the word about this FREE gift to the community!

Nonprofit Resources
View the balance of your endowment fund and gifts from donors.
Tools to help you promote your endowment.
Guidance, compliance and requirements to help you in your nonprofit journey.
Contacts:
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Charitable Organization Endowment Program Director
405/606-2951
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Manager, iFunds & Give Smart OKC
405/606-2918