September 2019
 

The month we give you a few good reasons to consider why the term  solutions is  synonymous  with customer outcomes or customer success. We cover it from product management, product marketing and organizational perspectives

Join us for one of our fall "solution positioning" workshops in Atlanta or Orange County, CA. You'll learn how to drive more revenue from existing products with positioning that helps customers envision greater success with your products versus the competition. Save $100 with early registration.

Enjoy our September issue.






High Octane Product Management Blog
  • Product Positioning: Overcoming Seven Obstacles to a Great Value Story
  • Root Cause Customer Needs: Three Techniques for Uncovering the Right Ones
The Product Management Playbook
  • Doing Product Management for Solutions Instead of Products: Five Best Practices
In the Trenches FAQs
  • Three Reasons to be a Solutions Driven Organization
The Art & Science of Positioning Solutions, $995 
  • Atlanta, GA November 20 
  • Costa Mesa, CA December 10
High Octane Product Management Blog
 
Product Positioning: Overcoming Seven Obstacles to a Great Value Story

If you're a car enthusiast, go read a piece of literature for your dream car. The product marketing managers for those cars do a masterful job of getting you to envision exactly how you'd look and feel behind the wheel of that car. Implement that same concept and watch what happens to your marketing and sales efforts.  View the article .


Root Cause Customer Needs: Three Techniques for Uncovering the Right Ones 

It's easy to get caught in the trap reacting and developing products and features for "squeaky wheel" needs without understanding the core business needs and their value to the customer.

Here are three techniques you can employ to uncover root cause business needs before investing in products or services that may not hit the mark. 
View the article .


Product Management Playbook
Doing Product Management for Solutions vs. Products: Five Best Practices

The biggest difference between traditional product management and solutions product management is the point in the process where products become relevant.

In the Trenches FAQs
Product-Driven vs. Solution-Driven! What's the  Difference?

  1. What are the biggest benefits of being a solutions driven organization versus product driven?
     
     
THE ART & SCIENCE OF POSITIONING SOLUTIONS! 
$995, Atlanta, GA | Costa Mesa, CA
 
Eliminate Seven Obstacles to Great Positioning
  1. "It's Impossible to Differentiate Every Product."

  2. "We Need Headlines That Get People's Attention."

  3. "Keeping Their Attention is Even More Challenging!"

  4. "It Would Be Great If Everyone Told Our Value Story the Same Way."

  5. "We Sound Just Like Everyone Else."

  6. "Can You Give Me an Overview of Product X?"

  7. "It Feels Like We're Always a Step Behind the Competition"


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