We once wrote that VR is a meal, not a snack. Now we’d like to add AR’s relative position in the experiential spectrum. Mobile AR has become the "snack" in that analogy, as it compels apps that are designed for quick interactions due to arm strain, heat and battery life.
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VR will transform several forms of visual media, even advertising. The thought is that there’s an opportunity to boost ad effectiveness — or discover new ad strategies — through immersive formats. But could it raise advertising’s (unloved) profile? Anzu thinks so.
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What variables impact consumer VR uptake? As examined in our recent report, they include things like content. Taking that a step further, there are broader macro factors like industry price competition and the enterprise market.
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Who’s using VR today? What are their motivations? What use cases and content categories resonate most? And for those uninterested in VR, what are their reasons? We tackle these questions in the latest ARtillry Briefs episode.
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ARkit apps have been installed more than three million times since iOS 11 launched last month. That’s an average of roughly one million app downloads per week. What does it mean, and what kinds of AR apps are performing best?
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Enterprise has been pegged as a nearer-term opportunity for VR, due to its clear ROI story in functions like collaboration, training and assembly. But could it also accelerate the path to consumer VR adoption?
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