 |
Santa Clara Convention & Visitors Bureau
eNews - July 2017 2nd Edition
|
|
Here are a few highlights from the ongoing work at the
Convention & Visitors Bureau
|
CVB Sales Books Nearly $20 Million in Gross Hotel Revenue in FY 2016-17
The Hotel Revenue figure of $19,901,483 is based on actualized number of hotel room nights booked by the sales dept. in fiscal year 2016-17. The revenue figure is based on the actualized number of hotel room nights x Average Daily Rate (ADR) for the year.
Additionally, the CVB sales staff booked $8,096,017 in actualized gross revenue for the Santa Clara Convention Center during fiscal year 2016-17. Gross Convention Center Revenue is total of Convention Center Rental, Audio Visual, Food & Beverage, Network Communications, Digital Display Advertising, and Event Equipment/Services.
|
CVB Sales Blocks
60,000 + Future Hotel Room Nights
For fiscal year 2016-17, the Santa Clara Convention and Visitors Bureau's (CVB) convention sales staff blocked 60,618 room nights in Santa Clara - for upcoming/future conventions and meetings. These bookings result in transient occupancy tax (TOT) that goes into the City of Santa Clara's general fund.
This room night number does not reflect leisure bookings by the CVB, but includes convention and meetings related group business only. In addition to servicing groups and individuals, the CVB works year-round influencing meeting and event planners, leisure groups, and individual travelers to stay in Santa Clara hotels. The city has seen growth in its Transient Occupancy Tax revenue for six consecutive years, starting in FY 2010-11 ($9,806,026) through the most recent year recorded FY 2015-16 ($20,040,290).
|
Visit Santa Clara Social Media Following Grows
The Convention and Visitors Bureau's (CVB) Visit Santa Clara social media channels grew by 18.5% to 51,000 opt-in followers in fiscal year 2016-17. Thousands of web users engage in daily CVB posts about Santa Clara's hospitality scene. Visit Santa Clara is on Facebook, Twitter, Google +, Instagram, LinkedIn, Pinterest, and Trip Advisor.
The CVB works daily to improve brand awareness of Santa Clara as destination for leisure visitors and meeting and event planners. In fact, during Super Bowl 50 in 2016, the CVB's Facebook channel reached 251,809 users in one single post! That same post of planes flying over Levi's Stadium had 4,700 Likes, 1,500 Shares, and 96 Comments.
|
|
|
|
|
|
