The Convention and Visitors Bureau (CVB) saw its Visit Santa Clara social media following increase by 16% for FY 2016-17 1st quarter - an increase of 7,497 new followers of the Visit Santa Clara brand. Forbes Magazine estimates a social media brand follower at $100, so economic value/impact for the City for the 1st quarter is $749,700.
In addition, the CVB's California's Great America/Hotel Package online marketing page generated 4,035 consumer leads/hand-offs directly to Santa Clara hotel reservation pages. At $20 per consumer lead generated, the economic value/impact for the City for the 1st quarter is $80,700. Other goals met included growing the "50 Awesome Things to Do in Santa Clara" blog views by 21%, an increase of 12,946 new views for the 1st quarter.
Santa Clara Featured as Premier Sports Destination
Convention and Visitors Bureau (CVB) staff partnered with Premier Travel Group on a two page print and electronic feature article on Santa Clara, highlighting the city's sports venues. The annual Sports Planning Guide includes cities who focus on the important sports travel market.
The Convention and Visitors Bureau (CVB) is planning a Pacific Rim Presentation & Reception in November to host receptive tour operators who focus on inbound travel to the Bay Area. With recent new direct international air service from the Pacific Rim to San Jose International Airport, Santa Clara and Silicon Valley are seeing more travelers from Beijing and Shanghai, China and also Tokyo, Japan.
Participating with the CVB will be representatives from four Santa Clara hotels, California's Great America, and the Intel Museum. The focus of the presentation will be "What's New in Santa Clara." The goal of the event is to introduce these key travel buyers to the Santa Clara hospitality community, ultimately creating relationships that will result in an increased economic impact for the City.
