DIGITAL MARKETING: Maryland is toying with the idea of adding a tax for digital ad dollars. Others may follow suit.
R ... Autonomous testing and natural language processing are tech items showing growth in 2021.
R ... Brand suitability is a big deal in marketing and DoubleVerify has a report out covering what it looked like in 2020.
R ... Here are a few upcoming webinars and events to consider:
CONTENT MARKETING: Think about your audience and your product differently to break through writer's block.
R ... A good reminder on content marketing is it doesn't have to cost a lot, isn't only about SEO and is a longer-term approach.
R ... When starting on content, think about your smallest addressable market. Don't cast too wide of a net.
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SEARCH: You can kick off your keyword search solo but you will eventually want tools like SEMRush and HREFs to assess variants and volume.
R ... Knowledge of SEO, even at a basic level, will help your brand and career.
R ... Everything is set up right, but you hide your phone number or other ways to connect with you. That will lower sales/conversions.
R ... Many top web sites are skipping a tactic that could increase engagement in search: Schema Markup.
R ... Pillar pages are helpful guides for the search engines to pull together bundles of content around a specific topic.
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PROGRAMMATIC: It's finally happening! Private deals are growing rapidly and could outpace open exchange in 2021.
R ... Apple's recent privacy changes are annoying but aren't going to kill digital marketing.
R ... Now is the time to know more about your audience.
R ... Unified ID work has progressed enough for The Trade Desk to hand off the management of it to Prebid.
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VIDEO: Live video isn't the over-produced, overly safe messaging consumers expect from television commercials. There's an element of real that scores well digitally.
R ... How do you do live well? Here are some thoughts.
R ... YouTube's answer to TikTok plans to launch in March.
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ARTIFICIAL INTELLIGENCE: The first question is always what do you hope AI can solve for your business. But there are six more to ask.
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PRIVACY: There are a lot of facets to digital privacy ... and a lot of solutions.
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