KBA'S WEEKLY NEWSLETTER

September 23, 2021

REGULATORY FEES DUE BY 11:59PM FRIDAY

BY DAVID OXENFORD

With just hours to go before the deadline for submission of annual regulatory fees, we urge broadcasters to get into the FCC’s fee filing system now and pay their fees. We have been told that there are sometimes glitches in the electronic payment system that can take time to resolve. With a 25% penalty on payments received after the September 24 deadline, broadcasters should not wait until the last minute to submit these fees and risk having to pay the steep penalty for a late payment should a glitch arise. Learn More

NAB SHOW REGISTRATION... WHAT NOW?

ROLL IT OVER TO 2022 OR ASK FOR A REFUND

What will happen to my 2021 registration for NAB Show?

Your registration will be automatically transferred to the 2022 show. In the event that a conference or program does not carry over to 2022, you would be notified and given the option to apply your funds to another conference or program of your choice or to have the value you paid refunded to you at that time.

What if paid for my 2021 registration and I do not want to register for NAB Show in 2022? Can I get a refund?

In the event you would not like to be registered for the 2022 Show, please call (864) 208-8418 or email NABShow@maritz.com for a full refund.

NOTE: Cancellation/Refund Deadline is March 28, 2022

What if I have already rolled over my registration funds in 2020 to the 2021 show?

For registrants who rolled over their funds from 2020, your offer to apply your funds has been extended to the 2022 NAB Show. If you have any questions about your funds or this process please reach out to support@nabamplify.zendesk.com.

LBS PRESENTS WEYLAND WEDNESDAYS

SEPTEMBER 29TH @ 12:00 PM EDT

WHY YOU DESERVE A RAISE NEXT YEAR AND PRECISELY HOW TO GET IT

In this information-packed and entertaining session, Local Direct Advocate Paul Weyland shows you exactly what you need to know now to have a killer 4th Quarter and how to plan for a terrific 2022. Then, as usual, we’ll open it up to your local direct questions, including anything regarding creative for any product/service categories you might be working on right now.

JEFF SCHMIDT'S SALES TIP OF THE WEEK

ARE WE CLEAR? CRYSTAL.

There is a famous scene in the movie A Few Good Men where Tom Cruise is grilling Jack Nicholson on the witness stand. Cruise asks a question:

Nicholson: Are we clear?

Cruise: Yes

Nicholson: Are we clear?

Cruise: Crystal.

Earlier this week while working with a member they were having trouble logging in to RAB. I asked, what they were trying to log in to, and they responded, an iPhone with Safari. In my head, I was asking what resource they were trying to log into, rab.com, account manager, training, etc. They had a different interpretation of the information being requested. It was my fault.

Whether we are training someone or conducting a Customer Needs Analysis we need to ensure that our questions are clear - no crystal, regarding the information we are seeking. This requires us to put ourselves in the other person’s position. Empathy is one of the three traits we teach that are required to be a success in sales. Empathy is different than sympathy in that we can feel what the other person is feeling.

If you want good answers, you have to ask good questions. Clearly, I need some help in this regard when it comes to solving technical issues. We all come from things from different perspectives, different knowledge levels, and different understanding levels. As a result, we need to always ensure that our understanding of the client is “crystal.”

We do this by asking follow-up questions and clarifying questions. Some examples:

Could you explain that further for me, please?
What do you mean by that?
Can you give me an example of what that means?
What specifically are you trying to accomplish and why?

Clarifying questions give us the clarity we have to move forward. In my example with the member, I had to clarify my question and ask what specific RAB resource they were trying to access.

Clarity is crucial to our jobs because we develop a strategy based on our understanding of the situation. If our understanding is wrong, the strategy is wrong.

Are we clear?

Crystal.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

UPCOMING POYNTER WEBINARS

FREE FOR KBA MEMBER STATIONS

KBA presents the following journalism webinars from the Poynter Institute. The webinars are provided free to KBA member stations.

October 21, 2021 - Powerful Storytelling (Part 1) Register Now

November 4, 2021 - Powerful Storytelling (Part 2) Register Now

December 8, 2021 - Battling Bias Register Now

January 4, 2022 - Fighting Fakes and Truth Decay Register Now

REGISTRATION NOW OPEN

Midwest Broadcast & Multimedia Technology Conference

The Ohio Association of Broadcasters, the Indiana Broadcasters Association and Kentucky Broadcasters Association are excited to welcome everybody back to Columbus on Nov. 17 for the MIDWEST BROADCAST & MULTIMEDIA TECHNOLOGY CONFERENCE for a full day of learning and networking – designed specifically with broadcast engineers in mind – providing you with an opportunity to explore best practices, compliance guidance and the latest technology and equipment available.

The latest updates on broadcast regulatory issues and cybersecurity. Plus, more hot topics for radio, television, and IT staff.
Designated time to explore the Exhibit Hall and check out the latest equipment from our growing list of exhibitors.
Opportunities to network with colleagues from three states.

This is the perfect time to brush up on the latest happenings in the field, hear industry updates, catch up with old friends, and explore our Exhibitor Showcase.

Free registration for active KBA member stations

Use promo code: KBACOMP21

KBA ANNUAL MEMBERSHIP MEETING

TO BE HELD VIRTUALLY ON OCTOBER 20, 2021 @ 9AM EDT

The annual membership meeting of the Kentucky Broadcasters Association will be held virtually on Wednesday, October 20, 2021 at 9:00 AM EDT. Active KBA members must register in advance to attend the meeting.