MLSs and rental tools have not been usual companions, but innovative alliances, such as the one forged by industry leader, Bright MLS and rental “re-imaginer,” RentSpree are proving why the MLS should embrace rental tools for subscribers.
In a press release today, Buyside announced that all of their broker customers are cooperating on Home Valuation Week. The idea is that all of their broker clients push the same ad campaign during the same week nationwide.
There is one metric on the financials that gains little attention by brokerages -- Fallen Sales, or Deals Fallen Through (DFT). They are on everyone productivity report, but when asked why they number is what it is, no one can explain why these deals are lost.
Brokers should continue to create leads that they can refer to their agents. This reinforces a solid retention strategy that helps the broker pick up higher margins through referrals to agents.
