We are approaching the final stretch of 2021. As a successful originator, you have three choices:
Coast into the final weeks of 2021 and close the business at hand,
Keep up your current pace and have a respectable finish or,
Pull out all the stops, sprint to the finish line and maximize the final weeks of the year. Finish with the strongest year ever and a backlog that will jump start 2022.
The commercial equipment finance and leasing industry usually posts a strong fourth quarter and the final six weeks are critical. The final weeks of 2021 are anticipated to be the most active period of the year. Top producers are maximizing their efforts and working harder than ever to outperform their competition. They understand that now is the time to capture more than their fair share of business. Top performers are focused on business that aligns with their capabilities and have the highest probability being won and funded. Time management is key in this final push.
For top performers, there is only one choice and that is to sprint to the finish line and outperform all expectations for 2021.
Survive - Thrive - Lead
This "Sales Tip" is provided by Wheeler Business Consulting.
