Let's Get Down to Business: Returning to Work
Qualtrics
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As leaders consider when and how to reopen the economy, people are hesitant about the return to the workplace. Qualtrics surveyed more than 2,000 Americans to find what factors people required to feel confident returning to the workplace, dining at restaurants, and visiting other public places. The study was conducted April 27-28, 2020.
Some key findings include:
- 2 out of 3 people said they would feel uncomfortable returning to the workplace right now.
- To feel comfortable returning to the workplace, people want assurance from authorities (63%), a regularly cleaned and disinfected workplace (74%), and strict safety policies (62%).
- A majority of respondents (69%) agree that they trust their company leadership to make the best decision on when employees should return to work.
Learn more about Americans’ perceptions regarding the return to work and other public establishments.
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Erecting Walls Versus Tearing Them Down: Inclusion and the (False) Paradox of Diversity in Times of Economic Upheaval
Michalle E. Mor Barak, Ph.D., University of Southern California
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Media images of walls being erected or dismantled symbolize the global dilemma at the heart of the approach toward diversity during economically challenging times. Will communities, organizations, and
nations become more isolated, exclusionary, and protective of scarce resources? Or will they embrace diversity for humanistic reasons and its potential to drive economic growth?
This paper critically examines the paradox of diversity and presents a systematic review of the research.
Some key findings include:
- People are more likely to blame ‘the other’ for their economic hardships, and as a result are more likely to express racism, prejudice, and xenophobia, giving rise to intergroup conflicts and strife.
- Research links diversity with innovation and its potential to uplift and energize economies, a quality that is particularly important during times of economic hardship.
- Gender is the most commonly mentioned diversity indicator in the studies gathered in this research, showing women’s work–life experiences post-crisis have been worse, both relative to their lives before and relative to men’s experiences.
Read more to learn about the theory-based conceptual model utilized in this paper and additional findings regarding diversity in times of crisis.
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The Road to Recovery: How to Navigate the New Marketing Landscape
IPG, Constituency Management Group (CMG)
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This report looks at the opportunities and challenges facing the global marketing industry, with a focus on specialty practices across public relations, digital, social, sponsorships, brand, influencer, analytics and experiential, and provides recommendations on how to address these challenges moving forward.
This report found:
- In a recent national survey by KRC Research, 76% of employees said their employers have provided information on the COVID-19 crisis but only 6% said they will feel safe returning to workplaces when their employer says it is safe.
- According to Ypulse, 54% of people consumed more content on streaming services and social media as social distancing and self-isolation practices began. But consuming content on digital platforms means people skip advertising altogether. On average, 47% of people are ad skippers, and that number jumps to 82% of Gen Z who skip advertising.
- Today’s “infodemic” reveals a need for traditional outlets to quickly adopt to modern formats and deliver essential facts and science in times of crisis, while quashing rumors and disinformation.
Read more to learn from communications experts about the opportunities facing the marketing industry and the recommendations to move forward.
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Go Corona Go! Cultural Beliefs and Social Norms in India During COVID-19
Anirudh Tagat and Hansika Kapoor, Ph.D., Monk Prayogshala
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The authors outline a set of behavioral interventions taking into account potential cultural correlates specific to India.
They argue that interventions including religious, spiritual, and social dimensions of individual response within health policy response might ensure that behaviour change is sustained even after the formal lockdown period.
Some key takeaways from this paper include:
- Messaging around physical manifestations of appropriate distancing may be crucial in driving the point home. To help people estimate a reasonable length for maintaining social distance, the researchers propose that COVID-19-related policy communication in India can use a more easily recalled example, such staying "two cricket bats apart."
- Changing media to show appreciation may be repurposed to draw attention to rule violators or those who break quarantine, particularly in rural areas.
- Starting a social media initiative (#SocialDistanceSelfie) where citizens are encouraged to post a screenshot of them video-chatting with friends and family by maintaining social connectivity despite physical distancing may call upon norms too.
Learn more about the authors' policy recommendations and how to best address health policy in India during the COVID-19 pandemic.
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Trust in Medical Scientists Has Grown in U.S. During COVID-19, But Varies Among Political Parties
Cary Funk, Brian Kennedy, and Courtney Johnson, Pew Research Center
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Pew Research Center conducted a recent study of 10,957 U.S. adults to understand how Americans are continuing to respond to the COVID-19 outbreak, their assessments of scientists, and the role of scientific experts in policy.
Research showed that Americans’ confidence in medical scientists has grown since the COVID-19 outbreak first began to upend life in the United States, as have perceptions that medical doctors hold very high ethical standards. And in their own estimation, most U.S. adults think the outbreak raises the importance of scientific developments.
Some other key findings include:
- Public confidence in medical scientists to act in the best interests of the public has gone up from 35% with a great deal of confidence before the outbreak to 43% in the Center’s April survey. Similarly, there is a modest uptick in public confidence in scientists, from 35% in 2019 to 39% today.
- Public confidence has turned upward with Democrats, not Republicans. Among Democrats and those leaning to the Democratic Party, 53% have a great deal of confidence in medical scientists to act in the public interest, up from 37% in January 2019. But among Republicans and those who lean Republican, 31% express a great deal of confidence in medical scientists, roughly the same as in 2019 (32%).
- As a result, there is now a 22 percentage-point difference between partisan groups when it comes to trust in medical scientists.
- While a majority of U.S. adults (59%) believe social distancing measures are helping a lot to slow the spread of the COVID-19, Democrats are more likely to say this than Republicans (69% vs. 49%).
Read more to learn the additional findings from this survey, and the differences among political parties relating to COVID-19.
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