Specific delays: Addressing family concerns about specific developmental delays
- Often times, parents are not as familiar with typical developmental milestones and do not always know what to expect. This campaign will offer plain language information about specific, common delays and offer meaningful solutions for families as it relates to EI.
Targeting vulnerable populations: Engaging families that may be historically underserved or challenging to engage, and families of children with elevated blood lead levels and neonatal abstinence/opioid withdrawal syndrome
- By focusing on families experiencing homelessness, drug dependency, and/or domestic violence, and through collaboration and partnership with county and social agencies that already offer services to these populations, the goal of this campaign is to increase awareness of EI and gain quality referrals for families in need.
Child care outreach: Increasing EI awareness in the child care sector
- Using the audience-specific language and promotional guidelines provided in the EI Communications Toolkit, this campaign focuses on outreach to child care professionals so they can better understand and promote EI to the families they serve.
Online development screening: Piloting innovative strategies that take advantage of the online version of the Ages and Stages Questionnaire (ASQ).
- CIR will explore new ways to utilize the ASQ as a child find tool. Some possibilities include ways to encourage families to use a link to the online ASQ on helpmegrow.org if they have developmental concerns, and finding opportunities to partner better with child care providers.
